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Why Social Media Travels Well
Frequent Friender!

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Digital Natives Digital Immigrants
Age of population in millions; China in 2009. Source: U. S. Census Bureau, Internationa...

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Increasingly engaged digital immigrants
April 2009 Synovate Media Atlas Hong Kong
Percent using Internet in last 30 days, ...

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Social Media Strategy and Planning
Conversation Map: A comprehensive survey of what
and where people are discussing specif...

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Social Media Strategy and Planning Ogilvy on: Travel and Social Media

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Social Media Strategy and Planning
Conversation Map: A comprehensive survey of what
and where people are discussing specific brands and
related topics online. This tells us where we can engage
with people authentically.
Influencer Audit: A focused survey identifying the most
important influencers across all social media to understand
which individuals and affinity groups may help us.
Engagement Plan: A concrete and executable strategy
for getting influencers to drive both action and opinion.
Digital Influence Strategy: We create rapid yet comprehensive social media
strategies to drive online word of mouth and community engagement in measureable,
scalable and lasting ways.
Each Digital Influence Strategy includes 3 deliverables

Social Media Strategy and Planning
Conversation Map: A comprehensive survey of what
and where people are discussing specific brands and
related topics online. This tells us where we can engage
with people authentically.
Influencer Audit: A focused survey identifying the most
important influencers across all social media to understand
which individuals and affinity groups may help us.
Engagement Plan: A concrete and executable strategy
for getting influencers to drive both action and opinion.
Digital Influence Strategy: We create rapid yet comprehensive social media
strategies to drive online word of mouth and community engagement in measureable,
scalable and lasting ways.
Each Digital Influence Strategy includes 3 deliverables

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