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Instant messaging Downloading Blogging Social Ogilvy on: Travel and Social Media

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Why Social Media Travels Well
Frequent Friender!

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Digital Natives Digital Immigrants
Age of population in millions; China in 2009. Source: U. S. Census Bureau, Internationa...

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Increasingly engaged digital immigrants
April 2009 Synovate Media Atlas Hong Kong
Percent using Internet in last 30 days, ...

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Instant messaging
Downloading
Blogging
Social networking
Sharing/ managing photos
Sharing/ managing videos
Percent partici...

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Instant messaging Downloading Blogging Social Ogilvy on: Travel and Social Media

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Instant messaging
Downloading
Blogging
Social networking
Sharing/ managing photos
Sharing/ managing videos
Percent participation in past 30 days
Source: Asia Synovate Media Atlas Hong Kong Jan-Dec 2008
Target: Upscale Asians aged 12-64 who have used the internet in past month
Both women and men are taking part

Instant messaging
Downloading
Blogging
Social networking
Sharing/ managing photos
Sharing/ managing videos
Percent participation in past 30 days
Source: Asia Synovate Media Atlas Hong Kong Jan-Dec 2008
Target: Upscale Asians aged 12-64 who have used the internet in past month
Both women and men are taking part

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