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© Confidential and Proprietary – Do Not Release
Why Social Media Travels Well
Frequent Friender!

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Digital Natives Digital Immigrants
Age of population in millions; China in 2009. Source: U. S. Census Bureau, Internationa...

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Increasingly engaged digital immigrants
April 2009 Synovate Media Atlas Hong Kong
Percent using Internet in last 30 days, ...

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TripSay combines travel
search with user-generated
travel guides and ratings.
When the user enters a city or
place, it com...

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TripSay combines travel search with Ogilvy on: Travel and Social Media

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TripSay combines travel
search with user-generated
travel guides and ratings.
When the user enters a city or
place, it comes up on a map,
along with recommendations
and ratings from other TripSay
users.
Results can be sorted by
restaurants, hotels, bars,
beaches, transportation,
sights, and other categories.
Launched: 2008

TripSay combines travel
search with user-generated
travel guides and ratings.
When the user enters a city or
place, it comes up on a map,
along with recommendations
and ratings from other TripSay
users.
Results can be sorted by
restaurants, hotels, bars,
beaches, transportation,
sights, and other categories.
Launched: 2008

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