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© Confidential and Proprietary – Do Not Release
Why Social Media Travels Well
Frequent Friender!

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Digital Natives Digital Immigrants
Age of population in millions; China in 2009. Source: U. S. Census Bureau, Internationa...

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Increasingly engaged digital immigrants
April 2009 Synovate Media Atlas Hong Kong
Percent using Internet in last 30 days, ...

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Quick Lessons You Can Take Away:
Involved the right ambassadors.
In the morning, there was a media flight that several hig...

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Quick Lessons You Can Take Away:
Involved the right ambassadors.
In the morning, there was a media flight that several high-influence tech
bloggers including Ben Par from Mashable and Beth Blecherman from
Techmamas. They played the game and participated in the start of the
campaign. These early ambassadors posted about their experience which
drove a lot of traffic to the site throughout the day.
Made it shareable.
Once you complete the hunt, you get your score and you have the
opportunity to share it through multiple social media platforms. Players can
also follow the campaign's Twitter account for updates.
Had real and tangible prizes.
The winners with the highest scores will get tangible prizes and that is a
big motivator to continue to participate even if you may be in it and not
want to finish.

Quick Lessons You Can Take Away:
Involved the right ambassadors.
In the morning, there was a media flight that several high-influence tech
bloggers including Ben Par from Mashable and Beth Blecherman from
Techmamas. They played the game and participated in the start of the
campaign. These early ambassadors posted about their experience which
drove a lot of traffic to the site throughout the day.
Made it shareable.
Once you complete the hunt, you get your score and you have the
opportunity to share it through multiple social media platforms. Players can
also follow the campaign's Twitter account for updates.
Had real and tangible prizes.
The winners with the highest scores will get tangible prizes and that is a
big motivator to continue to participate even if you may be in it and not
want to finish.

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