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Google Friends Micro-community! Using Google’s Ogilvy on: Travel and Social Media

Google Friends Micro-community! Using Google’s Ogilvy on: Travel and Social Media

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Google Friends Micro-community!




Using Google’s Friend Connect feature, the campaign formed
its own community where players could exchange ‘spirited
pre-game banter’ with other players and meet everyone else
that was participating which greatly added to the player’s
overall experience.

Google Friends Micro-community!




Using Google’s Friend Connect feature, the campaign formed
its own community where players could exchange ‘spirited
pre-game banter’ with other players and meet everyone else
that was participating which greatly added to the player’s
overall experience.

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