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© Confidential and Proprietary – Do Not Release
Why Social Media Travels Well
Frequent Friender!

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Digital Natives Digital Immigrants
Age of population in millions; China in 2009. Source: U. S. Census Bureau, Internationa...

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Increasingly engaged digital immigrants
April 2009 Synovate Media Atlas Hong Kong
Percent using Internet in last 30 days, ...

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On June 24th, Google Apps partnered with Virgin America to launch a
social media campaign called “The Day in the Cloud” Ch...

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On June 24th, Google Apps partnered with Virgin America to launch a
social media campaign called “The Day in the Cloud” Challenge
People who took Virgin America flights that day, as well as those at home
or work, to participate in an online scavenger hunt for clues to answer
questions posted on a website called "Day In The Clouds.”
Why Clouds?
Lets look at the Key Players:
Google is a major proponent of ‘cloud’
services, and has developed an entire
suite of applications that all live in the
“cloud”.
Virgin America is about entertainment
and relaxation. The main feature of the
airline’s ‘living room in the sky’ is that
they have WiFi across their entire fleet.
Commonality Creates a Compelling
Campaign!

On June 24th, Google Apps partnered with Virgin America to launch a
social media campaign called “The Day in the Cloud” Challenge
People who took Virgin America flights that day, as well as those at home
or work, to participate in an online scavenger hunt for clues to answer
questions posted on a website called "Day In The Clouds.”
Why Clouds?
Lets look at the Key Players:
Google is a major proponent of ‘cloud’
services, and has developed an entire
suite of applications that all live in the
“cloud”.
Virgin America is about entertainment
and relaxation. The main feature of the
airline’s ‘living room in the sky’ is that
they have WiFi across their entire fleet.
Commonality Creates a Compelling
Campaign!

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