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© Confidential and Proprietary – Do Not Release
Why Social Media Travels Well
Frequent Friender!

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Digital Natives Digital Immigrants
Age of population in millions; China in 2009. Source: U. S. Census Bureau, Internationa...

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Increasingly engaged digital immigrants
April 2009 Synovate Media Atlas Hong Kong
Percent using Internet in last 30 days, ...

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InterContinental
Dedicated channel with 300 videos since 2008.
Top viewed videos have been seen 8,000 times.
InterContinen...

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InterContinental Dedicated channel with 300 Ogilvy on: Travel and Social Media

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InterContinental
Dedicated channel with 300 videos since 2008.
Top viewed videos have been seen 8,000 times.
InterContinental decided to mainly base its
video communication on Tourism, they
introduce cities that host InterContinental
hotels.

InterContinental
Dedicated channel with 300 videos since 2008.
Top viewed videos have been seen 8,000 times.
InterContinental decided to mainly base its
video communication on Tourism, they
introduce cities that host InterContinental
hotels.

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