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Customer relations, Loyalty, Customer Service Ogilvy on: Travel and Social Media

Customer relations, Loyalty, Customer Service Ogilvy on: Travel and Social Media

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Customer relations, Loyalty, Customer Service
Centralized Twitter account with strong user interaction and innovative uses. One
main blog maintained by the CEO himself. Dedicated YouTube channel with with
35K views for 100+ videos since 2007.


Customer relations, Loyalty, Customer Service
Decentralized account with a career Twitter (also used for interaction) and
“Concierge”, very innovative. No official blog but the CEO “guest blogs” instead on
the USA’s Today’s hotel blog. Dedicated Channel with 16.2K for 440 videos since
2005.


Not used effectively for anything
No social media focused strategy, existing infrastructure (Twitter, Blogs, YouTube)
but no follow-through.



Brand Image
Decentralized Twitter account, no blog presence. Interesting YouTube Channel
with videos focused on tourism instead of the hotel themselves.

Customer relations, Loyalty, Customer Service
Centralized Twitter account with strong user interaction and innovative uses. One
main blog maintained by the CEO himself. Dedicated YouTube channel with with
35K views for 100+ videos since 2007.


Customer relations, Loyalty, Customer Service
Decentralized account with a career Twitter (also used for interaction) and
“Concierge”, very innovative. No official blog but the CEO “guest blogs” instead on
the USA’s Today’s hotel blog. Dedicated Channel with 16.2K for 440 videos since
2005.


Not used effectively for anything
No social media focused strategy, existing infrastructure (Twitter, Blogs, YouTube)
but no follow-through.



Brand Image
Decentralized Twitter account, no blog presence. Interesting YouTube Channel
with videos focused on tourism instead of the hotel themselves.

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