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Oltre le conversazioni 2.0 - Roialty.com ad #ISBF16

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Oltre le conversazioni 2.0 - Roialty.com ad #ISBF16

  1. 1. Oltre le conversazioni 2.0 Relatori: Vieri Emiliani MilanoItalian Social Banking Forum 2016 #ISBF16 10 novembre 2016
  2. 2. 22 GLI SPEAKERS Social Banking Forum 10 novembre 2016 VIERI EMILIANI MARKET STRATEGY DIRECTOR @ ROIALTY Technologist and entrepreneur, with 25+ years of R&D, engineering and business development management experience in the Information Technology industry. I studied Physics at University of Parma and as a fellow at CERN (Geneva). Passionate about Natural Language Processing, Machine Learning, Artificial Intelligence and Data Science, I joined ROIALTY as Product Innovation Director and recently took in charge of the market strategy, including partnerships and internationalisation. vieri.emiliani@roialty.com @vieriemiliani in/vieriemiliani
  3. 3. 33 SOMETHING HAS CHANGED Social Banking Forum 10 novembre 2016
  4. 4. 44 US PRESIDENTIAL ELECTIONS 2016 Social Banking Forum 10 novembre 2016 Nate Silver NY Times Sam Wang
  5. 5. 55 US PRESIDENTIAL ELECTIONS 2016 Social Banking Forum 10 novembre 2016
  6. 6. 66 US PRESIDENTIAL ELECTIONS 2016 Social Banking Forum 10 novembre 2016
  7. 7. 77 CONSUMERS HAVE CHANGED Social Banking Forum 10 novembre 2016  Technology has handed customers unprecedented power to dictate the rules in purchasing goods and services.  Customers accustomed to the personalization and ease of dealing with digital natives such as Google and Amazon now expect the same kind of service from established players.  Delighting customers by mastering the concept and execution of an exceptionally good customer experience is a challenge. But it is an essential requirement for leading in an environment where customers wield growing power.  Developing a better understanding of customers is increasingly a strategic necessity, because fast-moving markets, new technologies, and new business models are changing what customers want and how they shop. Sources: http://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/new-insights-for-new-growth-what-it-takes-to-understand-your-customers-today
  8. 8. 88 PRIORITIES CHANGE ACCORDINGLY Social Banking Forum 10 novembre 2016 (Source: Digital Trends 2016, Econsultancy & Adobe, 2016)
  9. 9. 99 HOW CAN SOCIAL DATA HELP? Social Banking Forum 10 novembre 2016
  10. 10. 1010 HOW CAN SOCIAL DATA HELP? Social Banking Forum 10 novembre 2016 We are social animals.
  11. 11. 1111 HOW CAN SOCIAL DATA HELP? Social Banking Forum 10 novembre 2016 And we move through this social environment, with posts, comments, likes and retweets, leaving tracks of our passions and interests.
  12. 12. 1212 HOW CAN SOCIAL DATA HELP? Social Banking Forum 10 novembre 2016 You just need to know how to read them.
  13. 13. 1313 HOW CAN SOCIAL DATA HELP? Social Banking Forum 10 novembre 2016
  14. 14. 1414 HOW CAN SOCIAL DATA HELP? Social Banking Forum 10 novembre 2016 People interacting with your brand, your competitors, talking about loans or investments, they are your social audience.
  15. 15. 1515 WORKING WITH AUDIENCES Social Banking Forum 10 novembre 2016
  16. 16. 1616 WORKING WITH AUDIENCES Social Banking Forum 10 novembre 2016 Roialty audience analysis and clustering solution can help brands know their target audiences, build marketing strategies and optimize their social advertising.
  17. 17. 1717 Online vs. Nazionali – Demographics Social Banking Forum 10 novembre 2016 Facebook Twitter
  18. 18. 1818 FB – Mediolanum vs. Online Finance Influencers Social Banking Forum 10 novembre 2016
  19. 19. 1919 FB – Mediolanum – Automotive Brands Millennials vs Generation X Social Banking Forum 10 novembre 2016
  20. 20. 2020 TW – Online vs. Nazionali Finance Interests Social Banking Forum 10 novembre 2016
  21. 21. 2121 TW – BNL vs. Nazionali – Geo Location Social Banking Forum 10 novembre 2016
  22. 22. 2222 TW – BNL vs. Nazionali Top Sports Interests Social Banking Forum 10 novembre 2016
  23. 23. 2424 SLIDE 2 Social Banking Forum 10 novembre 2016 from data to loyalty Turning anonymous social data into loyal customers.
  24. 24. 2525 Social Minds è un progetto di DML s.r.l. SEGUICI SU Blog: http://www.socialminds.it/the-blog/ Facebook: https://www.facebook.com/SocialMindsIT Twitter: https://twitter.com/SocialMindsIT Slideshare: http://www.slideshare.net/socialminds/presentations Linkedin: http://www.linkedin.com/company/2871752 Vimeo: https://vimeo.com/socialminds Grazie per l’attenzione! Vieri Emiliani vieri.emiliani@roialty.com @vieriemiliani in/vieriemiliani http://roialty.com/

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