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SOCIAL MEDIA WEEK
How Johnnie Walker Brought Drunk Driving Into Social
Media Users’ (Virtual) Reality
JASON
BEAUREGARD
Head of Studio,
VaynerProductions,
VaynerMedia
DAN SANBORN
Senior Vice President,
Culture & Partnerships,...
4 CAMERA FORMATS
Phantom 4K Flex ARRI Alexa Mini
Custom Sony A7S Rig Google Odyssey
4 CAMERA FORMATS
Creative Frameworks For
V R / A R
V I D E O S
P H O T O S
T E X T
Before 360
Creative Frameworks for 360
SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF360 CINEMAGRAPH
SPLIT-SCREEN TWO POVS (PSYCHO)
Experiment by Facebook Creative Shop
BREAKFAST AROUND THE WORLD (NESCAFÉ)SPLIT-SCREEN
Publicis Conseil
360 QUIZ (LIBERTY MUTUAL INSURANCE)MULTI-SPACES
CHOOSE YOUR
ADVENTURE
Facebook Creative Shop
NBA DUNK CONTENTSMULTI-SCREENS
Experiment by Facebook Creative Shop
360 SHOWROOMCIRCULAR STAGE
Experiment by Facebook Creative Shop
360 MAKE UP TUTORIAL (NARS)CIRCULAR STAGE
Facebook Creative Shop
360 CINEMAGRAPH
Experiment by Facebook Creative Shop
360 GIF
Experiment by Facebook Creative Shop / GIF by Julien Douvier
Creative Frameworks for 360
SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF360 CINEMAGRAPH
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SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality

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Watch the full session on SMW Insider: https://socialmediaweek.org/insider/sessions/johnnie-walker-brought-drunk-driving-social-media-users-virtual-reality/

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SMWNYC 2017 - VaynerMedia - How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality

  1. 1. SOCIAL MEDIA WEEK How Johnnie Walker Brought Drunk Driving Into Social Media Users’ (Virtual) Reality
  2. 2. JASON BEAUREGARD Head of Studio, VaynerProductions, VaynerMedia DAN SANBORN Senior Vice President, Culture & Partnerships, Diageo JI LEE Creative Lead, Facebook KERRY FLYNN Business Reporter, Mashable
  3. 3. 4 CAMERA FORMATS Phantom 4K Flex ARRI Alexa Mini
  4. 4. Custom Sony A7S Rig Google Odyssey 4 CAMERA FORMATS
  5. 5. Creative Frameworks For
  6. 6. V R / A R V I D E O S P H O T O S T E X T
  7. 7. Before 360
  8. 8. Creative Frameworks for 360 SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF360 CINEMAGRAPH
  9. 9. SPLIT-SCREEN TWO POVS (PSYCHO) Experiment by Facebook Creative Shop
  10. 10. BREAKFAST AROUND THE WORLD (NESCAFÉ)SPLIT-SCREEN Publicis Conseil
  11. 11. 360 QUIZ (LIBERTY MUTUAL INSURANCE)MULTI-SPACES CHOOSE YOUR ADVENTURE Facebook Creative Shop
  12. 12. NBA DUNK CONTENTSMULTI-SCREENS Experiment by Facebook Creative Shop
  13. 13. 360 SHOWROOMCIRCULAR STAGE Experiment by Facebook Creative Shop
  14. 14. 360 MAKE UP TUTORIAL (NARS)CIRCULAR STAGE Facebook Creative Shop
  15. 15. 360 CINEMAGRAPH Experiment by Facebook Creative Shop
  16. 16. 360 GIF Experiment by Facebook Creative Shop / GIF by Julien Douvier
  17. 17. Creative Frameworks for 360 SPLIT SCREEN MULTI-SPACES MULTI-SCREENS CIRCULAR STAGE 360 GIF360 CINEMAGRAPH

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