Watch the full session here: https://socialmediaweek.org/insider/sessions/making-beautiful-unicorn/

1. From Unicorns To
Dragons
B. Bonin Bough
Host Of CNBC Cleveland Hustles, Media Mogul &
Former Chief Media & eCommerce Officer Mondelez Interna?onal

5. Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analy<cs
Mobile Radio Web Print TV
23%
9%
22%
6%
40%
SPEND
US Consumer Time Spent by Media

7. 8

8. Millennials view mobile phones as more
important than toothbrushes and deodorant
96%
93%
90%

16. In 2011, only one
messaging app made
it into the top 10 most
popular apps

17. Now, the top 6
most opened
apps are
messaging apps

18. 4 billionglobal active users of messaging apps

20. Top 50 unicorns are valued at over $1.3 trillion

22. Only 25% of unicorn investments
turned out to be dragons

23. Can dragons breed dragons?

24. Dragon (n)
A startup-minded business
that, building on the strength
of its parent company,
launches an industry-
disrupting model that moves
faster, is stronger and scales
across an organization

25. Apple Services
$20 billion

26. $7.88 billion

28. How do we raise an egg of an idea
into a full-blown dragon?
riding
the dragon
how to
breed a
dragon
2
1
3 hatching
the dragon
Raising
the dragon

29. Hatching Dragons

31. Raising Dragons

33. Riding Dragons

35. 2012
Daily Twist Campaign

37. From Unicorns To
Dragons
B. Bonin Bough
Host Of CNBC Cleveland Hustles, Media Mogul &
Former Chief Media & eCommerce Officer Mondelez Interna?onal