International Business Environments and Operations 16th Global Edition test b...
Choosing Right Social Platforms for Your Business
1. Choosing the Right Social Media
Platform(s) for Your Business
“ Where do I begin?”
Presented by Lauren Candito, Social Media Solutions
Monday, April 4, 2011
4. Facebook
Facebook can be used
in business for:
Networking
Locating business leads
Communicating with
shareholders & customers
Organizing events
Monday, April 4, 2011
5. Facebook
Personal Profile Brand Page
Monday, April 4, 2011
7. Twitter
www.Twitter.com
Twitter is a service for friends, family, and co-workers to
communicate & stay connected.
“Tweeple” can share their current activity, or link, article, or
state of mind, with friends & strangers.
Think of Twitter as a Word of Mouth engine for your
business.
Monday, April 4, 2011
8. LinkedIn
www.LinkedIn.com
“Relationships Matter”
LinkedIn describes itself as an online network of
over 24 million experienced professionals from
around the world, representing over 150
industries.
LinkedIn can be used to maintain professional
relationships, search for jobs, & recruit
candidates.
It also provides an open forum for busienss
leaders to exchange ideas and solutions for
problems
Monday, April 4, 2011
10. Flickr
www.Flickr.com
Flickrʼs mission is “to help users get their visual content out
to their audience via the web, mobile devices, email, RSS
Feeds, Blogs, or any other technological method that may
be developed.”
Flickr integrates with a variety of social media tools,
including:
• Facebook
• Myspace
• Blog Applications
Monday, April 4, 2011
11. Flickr
www.Flickr.com
Flickr is a great tool to share
your brand experience with
your Alumni base.
Post photos from past events,
tag your Alums, share event
details, etc.
Monday, April 4, 2011
12. YouTube
www.YouTube.com
YouTube is an online video-sharing site that allows users
to upload and share video clips with the net.
Integration with:
• Blogs
• Facebook
• Mobile
• MySpace
• Many more!
Monday, April 4, 2011
14. Step 1: Ask Yourself
“ What EXACTLY am I t r ying to achie ve?”
Monday, April 4, 2011
15. Goals & Objectives
Organization
What are you trying to impact with social media?
Be specific.
Think ahead.
What numbers are important?
• Friends/Followers
• Web traffic
• Sales
• Positive Referrals
Monday, April 4, 2011
16. Example Metrics Of Success
Quantitative Metrics
Number of Friends & Fans
Blog Traffic
Web Site Traffic
Social Profile Traffic
Number of Wall/Profile Comments
Business Growth Metrics
Number of New Patients from the Alumni “Community”
Number of Referrals from the Alumni “Community”
Decrease in Monthly Attrition
Monday, April 4, 2011
17. Example Metrics Of Success
Qualitative Metrics
Comment Sentiment (Positive/Negative
Program Feedback from the “Community”
Increased Brand Chatter
Monday, April 4, 2011
18. 2. Check Out the Competition
Monday, April 4, 2011
19. Competitive Analysis
Key Areas of Analysis
Content Quality
Brand Identity
Communication Frequency
Page/Profile Design
Social Generosity
Profile Interlinking
Profile Information
Integration of Value Added Tools
Monday, April 4, 2011
20. 3. Know Your Audience
Who is your target customer?
How do they use social media?
• Look around online. What social media platforms can you find
them on?
How are they best engaged?
• Who do they talk to?
• What brands do they like/follow?
Monday, April 4, 2011
23. First Steps
Once you have joined your chosen platforms...
Spend at least 3-5 days just listening to the conversation to
understand what is important to your community.
• If you see a post that interests you and you want to comment, go ahead,
but make sure it is a genuine comment.
Once you are familiar with the group, you can begin to speak, but
make sure your chatter is relevant to the conversation.
Remember - not all groups are right for you. Some you will
interact with on a daily basis, some you will only interact with
every week or so. Choose the right groups for your organization.
Monday, April 4, 2011
25. Tips for Getting Started
Use the Rule of Thirds
• (1/3 web presence, 1/3 one-way, 1/3 social)
Build relationships with influencers
Make it easy to re-mix your content
Remember... There is no instant gratification
• Results require effort over time
Use metrics to discover what works and what doesnʼt
Monday, April 4, 2011
26. 4 Pillars of a Social Media
Strategy
Monday, April 4, 2011
27. 4 Pillars of Social Media
1. Communication
2. Collaboration
3. Education
4. Entertainment
Monday, April 4, 2011
28. questions? comments?
www.socialmediasolutionsllc.com
Calla Slim Spa Social Media Strategy 11/09/2009 Social Media Solutions
Monday, April 4, 2011
