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BlogWell New York Social Media Case Study: Turner, presented by Rhonda Lowry

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit http://gaspedal.com/blogwell/

In his BlogWell New York case study presentation, "Social Collaboration - Together We Tell Better Stories," Vice President, Social Media Technologies Rhonda Lowry describes how social media technologies have fundamentally changed the media landscape by affording people opportunities to collaborate in places and in ways that were previously unimaginable; the result of which is often richer and more compelling than the simple sum of individual contributions. CNN is embracing this change in new and interesting ways. Learn how they are delivering better experiences for their audience and how together, we all tell better stories.

Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

Veröffentlicht in: Business, News & Politik, Technologie
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BlogWell New York Social Media Case Study: Turner, presented by Rhonda Lowry

  1. 1. How Big Companies Use Social Media New York City | April 29, 2009 Rhonda Lowry Turner Broadcast System “Social Collaboration – Together, We Tell Better Stories”
  2. 2. Social Collaboration Together We Tell Better Stories Rhonda Lowry Vice President, Social Media Technologies Turner Broadcasting System, Inc. rhonda.lowry@turner.com
  3. 3. The Web is more a social creation than a technical one. I designed it for a social effect - to help people work together - and not as a technical toy.quot; – Tim Berners – Lee, Weaving the Web p123
  4. 4. WTF is Collaboration ?
  5. 5. Socio–cultural bricolage CC image courtesy http://flickr.com/photos/annamatic3000
  6. 6. What is your mix of capital assets? Social Human Organizational Cultural
  7. 7. Is there a means to our individual ends? CC Photo courtesy http://www.flickr.com/photos/omarrun
  8. 8. Can you evolve? 1994 2008 CC image courtesy http://www.flickr.com/photos/bielmcr
  9. 9. Can you get out of your own way? CC image courtesy http://www.flickr.com/photos/tomsaint
  10. 10. The Perfect Storm
  11. 11. What will your Facebook status say when Obama becomes President? Event Page Status Total Responses 1,944,001 Yes 1,211,280 Maybe 567,937 No 164,784 Awaiting Reply 247,258 CNN.com Live / Facebook
  12. 12. CNN.com Live/Facebook
  13. 13. “In an inauguration defined by a sense of change, the experience of watching Barack Obama take office was fittingly revolutionary.” Jake Coyle, AP “The early winners in the battle for inauguration- media-coverage supremacy were CNN and Facebook.”   Andrew Hampp & Abby Klassen, Ad Age
  14. 14. 1.2 million Facebook RSVPs 26 million Live video streams** 1.3 million Concurrent streams** 2 million Facebook status updates 11.3 thousand iReport submissions**
  15. 15. A Brewing Storm
  16. 16. We started with a squirrel .. 2/06
  17. 17. 8/07 MN Bridge 4/07 VA Tech 10/06 10/07 HA Quake CA Fires 9/06 Irwin .. but got better .
  18. 18. What is news in a virtual world? I don t know, but Second Life residents do.
  19. 19. I m learning to talk to real people about real issues, in real time. CC Photo courtesy http://www.flickr.com/photos/omarrun
  20. 20. As well as writing for CNN ... CC Photo courtesy http://www.flickr.com/photos/omarrun
  21. 21. Collaborative Newsgathering Community Storytelling
  22. 22. Together we tell better stories
  23. 23. Thanks for listening Rhonda Lowry Vice President, Social Media Technologies Turner Broadcasting System, Inc. rhonda.lowry@turner.com
  24. 24. How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com