Premier Farnell: element14 social media case study, presented by Dianne Kibbey
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In her SocialMedia.org Member Meeting case study presentation, Premier Farnell's Global Head of Community and Social Media, Dianne Kibbey, sharess how their element14 brand uses community and social media to launch new products and inspire innovation with engineers across the globe. Dianne talks specifically about their Raspberry Pi 2 launch and shares some key takeaways around leveraging your brand's community.
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Premier Farnell: element14 social media case study, presented by Dianne Kibbey
- 1. Premier Farnell Dianne Kibbey element14: Using community and social media to launch new products and inspire innovation with engineers across the globeLearn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015
- 2. Using community and social media to launch new products and inspire innovation with engineers across the globe. 1
- 3. The element14 community • Premier Farnell - global distributor of electronic components & services • Element14 - an external community of and for design engineers - help engineers, educators and electronics enthusiasts to connect, collaborate and solve problems • 360K+ global members • Unique in our Industry - unbiased resource 2
- 4. Highly intelligent & educated Opinionated Value experts Need technical information Launch new products to market & build demand Speed adoption Grow engagement and followers Engineers Our Challenge 3
- 5. We asked.. Member projects showcase the ins and outs of a product Roadtests give early access to the market’s newest products market A community product launch 4
- 6. Global Design Challenges • Global Design Challenges • Partnering with industry technology leaders • Showcasing member talent 5
- 7. Launch of the Raspberry Pi2 • Livestream of press conference at the Shard • Pi Project from well known expert • Unboxing Video (67,000 views on YouTube in first week) • Sales and community engagement • #iLuvPi2 global giveaway 6
- 8. Social Media – #PiCycle 71% share of voice versus competitors 50% of product sales from social channels 7
- 9. It’s all about the content...
- 10. Continuing the Momentum • Over 5,000 new members • Most popular Roadtest of all time - 2,200 applicants • 50 new Pi2 projects added on the community • Launch of Sci Fi Your Pi Design Challenge - Making Science out of Science Fiction • Halloween build along 9
- 11. Key Takeaways - Making members part of the launch - Content – don’t tell them, show them - Keep the interest - Embracing the trends and passions of your members 10
- 12. Thank you! Dianne Kibbey Global Head of Community & Social dkibbey@premierfarnell.com Twitter: @dkibbey www.element14.com Twitter: @element14
- 13. Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015