Networked audiences and information flows, presented by Gilad Lotan
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In his Brands-Only Summit Pre-Conference presentation, betaworks' Gilad Lotan talks about how to use available data to better model, track, and gain insight about our social media audience.
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Networked audiences and information flows, presented by Gilad Lotan
- 1. SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016 Networked audiences and information flows GILAD LOTAN BETAWORKS
- 2. Networked Audiences and Information Flows Gilad Lotan | @gilgul | gilad@betaworks.com
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- 7. Flickr: mangpages Receptivity of your Audience
- 8. Harlem Shake takes off as a Meme TweetsperMinute 2/102/92/82/72/62/52/4 Date (EDT) The Sunny Coast Skate (TSCS) upload v1 to YouTube on Feb. 2nd and establish the form of the meme (jump cut, helmet) PHL_On_NAN - YouTube parody (v2) gains 300k views within 24 hours YouTuber hiimrawn uploads Harlem Shake v3 (office edition - Maker Studios) amassing 7.4m over the following week Harlem Shake V3 hits the front page of Reddit Harlem Shake V3 hits 1 million views on YouTube @majorlazer
- 9. Brazilian Users Cape Town, South Africa Digital Media: BuzzFeed, Digg, Gawker, NowThisNews YouTube enthusiasts: IGN, MakerStudios, RPM Network, gamers and comics YouTube superusers Music: Artists, DJ’s and labels Paris, France Web/Trends sites: theBERRY, BroBible KSL, Utah African American Twitter users : referencing Harlem Shake in its orignial context Jamaican rappers Harlem Shake
- 10. Music: Artists, DJ’s and labels UK YouTubers US YouTubers Machinima enthusiasts UK YouTubers Dutch accounts Jamaican accounts Harlem Shake
- 11. Homophily
- 13. User A User B User A is connected to B User A User B User A follows User B connection follows Constructing a Network Graph
- 14. Graph Measures • Centrality – Betweenness – Closeness – Eigenvector – Degree • Clustering Coefficient (clique) • Modularity (clusters)
- 20. • Networks vs. Groups • Homophily & Algorithmic Ranking • Power Embedded within Network PosiCon • Influence in Context • Increasing PolarizaCon Information Flows in a World of Networks
- 24. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016