SlideShare a Scribd company logo

Introduction to BlogWell DC, presented by Andy Sernovitz

•Download as PPTX, PDF•
•
SocialMedia.org
SocialMedia.org

SocialMedia.org's CEO, Andy Sernovitz introduces BlogWell DC at USA TODAY's headquarters. BlogWell featured case studies from UnitedHealth Group, the U.S. Navy, the National Association of REALTORS, Delta Air Lines, ConAgra Foods, the IRS, Discovery Communications, and USA TODAY.

BusinessTechnology
1 of 14
Presents How Big Brands Use Social Media 8 Great Case Studies on the Best Social Media Programs at Large Corporations May 4, 2011 ∙ Washington, D.C. Tweet this: #blogwell
Welcome Blogging and tweeting is encouraged! #blogwell All sessions are being filmed and will be shared on our blog for free
Our Amazing Sponsors
Our Brilliant Partners
Thanks to our lead sponsor icucmoderation.com As the global leader in online content and community moderation services, ICUC manages, moderates and monitors millions of social media conversations, comments, photographs and video inside some of the largest online communities in the world. We are your brands' eyes and ears. So sit back, relax and take a load off… We’ve got you covered.
Thanks to our host
Join these fantastic SocialMedia.org members!
The community for social media leaders at the worlds greatest brands Fast Answers and Real-time Collaboration Big Business, Brands-only Community People Just Like You
Thanks to our speakers
4 Case Studies Break Ethics Briefing 4 More Case Studies Logistics:Do the Hustle!
Why We're Here
Have fun!
Introduction to BlogWell DC, presented by Andy Sernovitz

Recommended

What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
Andrew Robson
 
BlogWell Austin Social Media Ethics Briefing, presented by Andy Sernovitz
BlogWell Austin Social Media Ethics Briefing, presented by Andy SernovitzBlogWell Austin Social Media Ethics Briefing, presented by Andy Sernovitz
BlogWell Austin Social Media Ethics Briefing, presented by Andy Sernovitz
SocialMedia.org
 
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
SocialMedia.org
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
SocialMedia.org
 
BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...
BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...
BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...
SocialMedia.org
 
BlogWell Austin Social Media Case Study: REI, presented by Jordan Williams
BlogWell Austin Social Media Case Study: REI, presented by Jordan WilliamsBlogWell Austin Social Media Case Study: REI, presented by Jordan Williams
BlogWell Austin Social Media Case Study: REI, presented by Jordan Williams
SocialMedia.org
 
BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron La...
BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron La...BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron La...
BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron La...
SocialMedia.org
 
BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal
BlogWell New York Social Media Case Study: Nokia, presented by Molly SchonthalBlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal
BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal
SocialMedia.org
 

Recommended

What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
Andrew Robson
 
BlogWell Austin Social Media Ethics Briefing, presented by Andy Sernovitz
BlogWell Austin Social Media Ethics Briefing, presented by Andy SernovitzBlogWell Austin Social Media Ethics Briefing, presented by Andy Sernovitz
BlogWell Austin Social Media Ethics Briefing, presented by Andy Sernovitz
SocialMedia.org
 
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...
SocialMedia.org
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
SocialMedia.org
 
BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...
BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...
BlogWell Cincinnati Social Media Case Study: Procter & Gamble presented by An...
SocialMedia.org
 
BlogWell Austin Social Media Case Study: REI, presented by Jordan Williams
BlogWell Austin Social Media Case Study: REI, presented by Jordan WilliamsBlogWell Austin Social Media Case Study: REI, presented by Jordan Williams
BlogWell Austin Social Media Case Study: REI, presented by Jordan Williams
SocialMedia.org
 
BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron La...
BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron La...BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron La...
BlogWell Chicago Social Media Case Study: US Coast Guard, presented by Ron La...
SocialMedia.org
 
BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal
BlogWell New York Social Media Case Study: Nokia, presented by Molly SchonthalBlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal
BlogWell New York Social Media Case Study: Nokia, presented by Molly Schonthal
SocialMedia.org
 
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
SocialMedia.org
 
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate Bird
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdBlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate Bird
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate Bird
SocialMedia.org
 
BlogWell New York Social Media Case Study: Scripps Networks, presented by Jef...
BlogWell New York Social Media Case Study: Scripps Networks, presented by Jef...BlogWell New York Social Media Case Study: Scripps Networks, presented by Jef...
BlogWell New York Social Media Case Study: Scripps Networks, presented by Jef...
SocialMedia.org
 
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
SocialMedia.org
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
SocialMedia.org
 
BlogWell New York Social Media Case Study: Hewlett-Packard, presented by Mia ...
BlogWell New York Social Media Case Study: Hewlett-Packard, presented by Mia ...BlogWell New York Social Media Case Study: Hewlett-Packard, presented by Mia ...
BlogWell New York Social Media Case Study: Hewlett-Packard, presented by Mia ...
SocialMedia.org
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
SocialMedia.org
 
BlogWell Chicago Social Media Case Study: Kraft Foods, presented by Beth Reilly
BlogWell Chicago Social Media Case Study: Kraft Foods, presented by Beth ReillyBlogWell Chicago Social Media Case Study: Kraft Foods, presented by Beth Reilly
BlogWell Chicago Social Media Case Study: Kraft Foods, presented by Beth Reilly
SocialMedia.org
 
Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...
SocialMedia.org
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
SocialMedia.org
 
Cisco Systems: Social selling at Cisco, presented by Jennifer Roberts
Cisco Systems: Social selling at Cisco, presented by Jennifer RobertsCisco Systems: Social selling at Cisco, presented by Jennifer Roberts
Cisco Systems: Social selling at Cisco, presented by Jennifer Roberts
SocialMedia.org
 
BlogWell New York Introduction, presented by Andy Sernovitz
BlogWell New York Introduction, presented by Andy SernovitzBlogWell New York Introduction, presented by Andy Sernovitz
BlogWell New York Introduction, presented by Andy Sernovitz
SocialMedia.org
 
BlogWell Austin Introduction, presented by Andy Sernovitz
BlogWell Austin Introduction, presented by Andy SernovitzBlogWell Austin Introduction, presented by Andy Sernovitz
BlogWell Austin Introduction, presented by Andy Sernovitz
SocialMedia.org
 
Building Communities: Increasing Online Engagement and Awareness
Building Communities: Increasing Online Engagement and AwarenessBuilding Communities: Increasing Online Engagement and Awareness
Building Communities: Increasing Online Engagement and Awareness
TechSoup Canada
 
Kodak Social Media Tips
Kodak Social Media TipsKodak Social Media Tips
Kodak Social Media Tips
Eduardo Natario
 
Social media as a marketing tool
Social media as a marketing tool Social media as a marketing tool
Social media as a marketing tool
The Hallway
 
Social Media For Development Educators
Social Media For Development EducatorsSocial Media For Development Educators
Social Media For Development Educators
Nathalie McDermott
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
Katie Laird
 
BlogWell Chicago Social Media Case Study: MillerCoors, presented by Lisa Zimm...
BlogWell Chicago Social Media Case Study: MillerCoors, presented by Lisa Zimm...BlogWell Chicago Social Media Case Study: MillerCoors, presented by Lisa Zimm...
BlogWell Chicago Social Media Case Study: MillerCoors, presented by Lisa Zimm...
SocialMedia.org
 
You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter Account
NTEN
 
Digital Communications: Virtual Reality or Virtual Insanity
Digital Communications: Virtual Reality or Virtual InsanityDigital Communications: Virtual Reality or Virtual Insanity
Digital Communications: Virtual Reality or Virtual Insanity
Jamie Triplin
 
Social Media and Non-Profits: Networking for a Cause
Social Media and Non-Profits: Networking for a CauseSocial Media and Non-Profits: Networking for a Cause
Social Media and Non-Profits: Networking for a Cause
Social Media Today
 

More Related Content

Viewers also liked

BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
SocialMedia.org
 

Viewers also liked (11)

BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
BlogWell Philadelphia Social Media Case Study: The Hershey Company, presented...
 
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate Bird
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate BirdBlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate Bird
BlogWell Philadelphia Social Media Case Study: Pfizer, presented by Kate Bird
 
BlogWell New York Social Media Case Study: Scripps Networks, presented by Jef...
BlogWell New York Social Media Case Study: Scripps Networks, presented by Jef...BlogWell New York Social Media Case Study: Scripps Networks, presented by Jef...
BlogWell New York Social Media Case Study: Scripps Networks, presented by Jef...
 
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt ...
 
Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...Monsanto: Getting social to the crisis communication table, presented by Heat...
Monsanto: Getting social to the crisis communication table, presented by Heat...
 
BlogWell New York Social Media Case Study: Hewlett-Packard, presented by Mia ...
BlogWell New York Social Media Case Study: Hewlett-Packard, presented by Mia ...BlogWell New York Social Media Case Study: Hewlett-Packard, presented by Mia ...
BlogWell New York Social Media Case Study: Hewlett-Packard, presented by Mia ...
 
Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...Rackspace Hosting: How to address the "what if's" when starting a social enab...
Rackspace Hosting: How to address the "what if's" when starting a social enab...
 
BlogWell Chicago Social Media Case Study: Kraft Foods, presented by Beth Reilly
BlogWell Chicago Social Media Case Study: Kraft Foods, presented by Beth ReillyBlogWell Chicago Social Media Case Study: Kraft Foods, presented by Beth Reilly
BlogWell Chicago Social Media Case Study: Kraft Foods, presented by Beth Reilly
 
Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...Social media benchmarking: Beyond sentiment and share of voice, presented by ...
Social media benchmarking: Beyond sentiment and share of voice, presented by ...
 
UPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent WashingtonUPS: Proactive social listening, presented by Vincent Washington
UPS: Proactive social listening, presented by Vincent Washington
 
Cisco Systems: Social selling at Cisco, presented by Jennifer Roberts
Cisco Systems: Social selling at Cisco, presented by Jennifer RobertsCisco Systems: Social selling at Cisco, presented by Jennifer Roberts
Cisco Systems: Social selling at Cisco, presented by Jennifer Roberts
 

Similar to Introduction to BlogWell DC, presented by Andy Sernovitz

Social Media For Development Educators
Social Media For Development EducatorsSocial Media For Development Educators
Social Media For Development Educators
Nathalie McDermott
 
You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter Account
NTEN
 
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - ...
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - ...Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - ...
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - ...
jonnie jensen
 
Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)
W2O Group
 
Assignment 10 group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5Assignment 10 group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5
rfasil22
 
Assignment 10 group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5Assignment 10 group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5
ksumbland
 
User Involvement 27th May 09
User Involvement 27th May 09User Involvement 27th May 09
User Involvement 27th May 09
sounddelivery
 
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Social
Social Networking Who Are You Jonnie Jensen Digital Coach To Be SocialSocial Networking Who Are You Jonnie Jensen Digital Coach To Be Social
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Social
tobesocial
 

Similar to Introduction to BlogWell DC, presented by Andy Sernovitz (20)

BlogWell New York Introduction, presented by Andy Sernovitz
BlogWell New York Introduction, presented by Andy SernovitzBlogWell New York Introduction, presented by Andy Sernovitz
BlogWell New York Introduction, presented by Andy Sernovitz
 
BlogWell Austin Introduction, presented by Andy Sernovitz
BlogWell Austin Introduction, presented by Andy SernovitzBlogWell Austin Introduction, presented by Andy Sernovitz
BlogWell Austin Introduction, presented by Andy Sernovitz
 
Building Communities: Increasing Online Engagement and Awareness
Building Communities: Increasing Online Engagement and AwarenessBuilding Communities: Increasing Online Engagement and Awareness
Building Communities: Increasing Online Engagement and Awareness
 
Kodak Social Media Tips
Kodak Social Media TipsKodak Social Media Tips
Kodak Social Media Tips
 
Social media as a marketing tool
Social media as a marketing tool Social media as a marketing tool
Social media as a marketing tool
 
Social Media For Development Educators
Social Media For Development EducatorsSocial Media For Development Educators
Social Media For Development Educators
 
Social Media Bootcamp
Social Media BootcampSocial Media Bootcamp
Social Media Bootcamp
 
BlogWell Chicago Social Media Case Study: MillerCoors, presented by Lisa Zimm...
BlogWell Chicago Social Media Case Study: MillerCoors, presented by Lisa Zimm...BlogWell Chicago Social Media Case Study: MillerCoors, presented by Lisa Zimm...
BlogWell Chicago Social Media Case Study: MillerCoors, presented by Lisa Zimm...
 
You Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter AccountYou Need A Strategy, Dammit, Not A Twitter Account
You Need A Strategy, Dammit, Not A Twitter Account
 
Digital Communications: Virtual Reality or Virtual Insanity
Digital Communications: Virtual Reality or Virtual InsanityDigital Communications: Virtual Reality or Virtual Insanity
Digital Communications: Virtual Reality or Virtual Insanity
 
Social Media and Non-Profits: Networking for a Cause
Social Media and Non-Profits: Networking for a CauseSocial Media and Non-Profits: Networking for a Cause
Social Media and Non-Profits: Networking for a Cause
 
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - ...
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - ...Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - ...
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - ...
 
Using social media as an engagement tool
Using social media as an engagement toolUsing social media as an engagement tool
Using social media as an engagement tool
 
Introduction to Social Media
Introduction to Social Media Introduction to Social Media
Introduction to Social Media
 
Matthew Gould
Matthew GouldMatthew Gould
Matthew Gould
 
Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)Managing and Connecting with your Influencers (by W2O Group & SBA)
Managing and Connecting with your Influencers (by W2O Group & SBA)
 
Assignment 10 group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5Assignment 10 group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5
 
Assignment 10 group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5Assignment 10 group coursework presentation of research part 2.5
Assignment 10 group coursework presentation of research part 2.5
 
User Involvement 27th May 09
User Involvement 27th May 09User Involvement 27th May 09
User Involvement 27th May 09
 
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Social
Social Networking Who Are You Jonnie Jensen Digital Coach To Be SocialSocial Networking Who Are You Jonnie Jensen Digital Coach To Be Social
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Social
 

More from SocialMedia.org

More from SocialMedia.org (20)

Timberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank HwangTimberland: Social media case study, presented by Frank Hwang
Timberland: Social media case study, presented by Frank Hwang
 
Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...Scholastic: Facebook Live video: How streaming video options altered Scholast...
Scholastic: Facebook Live video: How streaming video options altered Scholast...
 
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenRed Lobster: Mapping the journey to Crabfest, presented by Carl Allen
Red Lobster: Mapping the journey to Crabfest, presented by Carl Allen
 
Logitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan FreyerLogitech: Managing social media for a global brand, presented by Reagan Freyer
Logitech: Managing social media for a global brand, presented by Reagan Freyer
 
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...
 
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...Bristol-Myers Squibb: Making social content meaningful for patients, presente...
Bristol-Myers Squibb: Making social content meaningful for patients, presente...
 
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...Western Union: This is multicultural engagement in a purpose-driven brand, pr...
Western Union: This is multicultural engagement in a purpose-driven brand, pr...
 
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...
 
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganIntuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
Intuit: #SelfEmployed awareness campaign, presented by Geoff Morgan
 
Dole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy SummersDole: How we brought social in-house, presented by Amy Summers
Dole: How we brought social in-house, presented by Amy Summers
 
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...
 
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...
 
The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...The Hershey Company: Developing a social media presence for a 122-year-old co...
The Hershey Company: Developing a social media presence for a 122-year-old co...
 
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocial media disclosure and ethics for big brands, presented by Andy Sernovitz
Social media disclosure and ethics for big brands, presented by Andy Sernovitz
 
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnDunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
Dunkin' Brands: Dunkin' and influencers, presented by Melanie Cohn
 
Canon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty GiossiCanon USA: Real-time photo tips, presented by Betty Giossi
Canon USA: Real-time photo tips, presented by Betty Giossi
 
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...
 
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...
 
Measurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie WilliamsMeasurement that matters, presented by Natalie Williams
Measurement that matters, presented by Natalie Williams
 
What in the world is dark social? Presented by Brewster Stanislaw
What in the world is dark social? Presented by Brewster StanislawWhat in the world is dark social? Presented by Brewster Stanislaw
What in the world is dark social? Presented by Brewster Stanislaw
 

Recently uploaded

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
pr788182
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
 

Recently uploaded (20)

Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service AvailableNashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
Nashik Call Girl Just Call 7091819311 Top Class Call Girl Service Available
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 

Introduction to BlogWell DC, presented by Andy Sernovitz

  • 1.
  • 2. Presents How Big Brands Use Social Media 8 Great Case Studies on the Best Social Media Programs at Large Corporations May 4, 2011 ∙ Washington, D.C. Tweet this: #blogwell
  • 3. Welcome Blogging and tweeting is encouraged! #blogwell All sessions are being filmed and will be shared on our blog for free
  • 6. Thanks to our lead sponsor icucmoderation.com As the global leader in online content and community moderation services, ICUC manages, moderates and monitors millions of social media conversations, comments, photographs and video inside some of the largest online communities in the world. We are your brands' eyes and ears. So sit back, relax and take a load off… We’ve got you covered.
  • 8. Join these fantastic SocialMedia.org members!
  • 9. The community for social media leaders at the worlds greatest brands Fast Answers and Real-time Collaboration Big Business, Brands-only Community People Just Like You
  • 10. Thanks to our speakers
  • 11. 4 Case Studies Break Ethics Briefing 4 More Case Studies Logistics:Do the Hustle!

Editor's Notes

  1. A community for social media leaders at large companiesWe're here to help you become a successful social media leader:Fast Answers and Real-time Collaboration: Exactly what you need to know from experienced peers, in minutes -- without a bill. Big Business, Brands-only Community: Best practices from hundreds of execs who are making social media work at companies like yours.Focus on Your Company, Not Campaigns: How you build a successful, scalable, self-sufficient, social media program inside your company.