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How to manage your social 
media content strategy 
NATANYA ANDERSON 
WHOLE FOODS MARKET 
OCTOBER 2729, 2014 ORLANDO SOCIAL...
How To Manage Your Social 
Media Content Strategy 
Natanya Anderson 
Director, Social Media 
Whole Foods Market 
@natanyap...
It’s a Virtuous Cycle 
Know Your 
Community 
Dig Into 
Business 
Initiatives 
Build a 
Storytelling 
Plan 
Optimize 
Surve...
Community: Audience + 
‘Graphics 
Interests 
Channel 
Mores 
Loves  
Hates 
Learned 
Behaviors 
Community 
@natanyap #Bran...
Why Do People Share? 
At its heart, community is 
about sharing 
@natanyap Source: NY Times Psychology of Sharing report 
...
Business Initiatives: Prospect for Gold 
• What internal partners focus on 
– “Speeds and feeds” 
– Proof points 
– Charac...
Storytelling: Find the Sweet Spot 
@natanyap #BrandsOnlySummit 
Source: Augie Ray, experiencetheblog.com, Stop Social Medi...
Integrate, Integrate, Integrate! 
Website Mobile Apps 
Shared 
customer 
experience 
Blog 
Social 
Channels 
Email 
eComme...
Create a Conversation 
Inherent Invited Incentivized 
• Comments 
• Re-posts 
• Shares 
• Celebrations 
• Reviews 
• Chats...
Landscape: Think Deep and Wide 
@natanyap #BrandsOnlySummit
Optimize: Channel Tweaks 
@natanyap #BrandsOnlySummit
Optimize: Topic Tweaks 
@natanyap #BrandsOnlySummit
A Virtuous Path 
Know Your 
Community 
Dig Into 
Business 
Initiatives 
Build a 
Storytelling 
Plan 
Survey the 
Entire 
L...
Thank You 
@natanyap 
@natanyap #BrandsOnlySummit
Learn more about past and 
upcoming events 
SOCIALMEDIA.ORG/EVENTS 
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
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How to manage your social media content strategy, presented by Natanya Anderson

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In her Brands-Only Summit presentation, Whole Foods Market's Natanya Anderson teaches a class on how to manage your social media content strategy.

She talks about sourcing great content, determining which platforms to focus on, and developing your content calendar.

Veröffentlicht in: Soziale Medien
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How to manage your social media content strategy, presented by Natanya Anderson

  1. 1. How to manage your social media content strategy NATANYA ANDERSON WHOLE FOODS MARKET OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
  2. 2. How To Manage Your Social Media Content Strategy Natanya Anderson Director, Social Media Whole Foods Market @natanyap #BrandsOnlySummit
  3. 3. It’s a Virtuous Cycle Know Your Community Dig Into Business Initiatives Build a Storytelling Plan Optimize Survey the Entire Landscape @natanyap #BrandsOnlySummit
  4. 4. Community: Audience + ‘Graphics Interests Channel Mores Loves Hates Learned Behaviors Community @natanyap #BrandsOnlySummit
  5. 5. Why Do People Share? At its heart, community is about sharing @natanyap Source: NY Times Psychology of Sharing report #BrandsOnlySummit
  6. 6. Business Initiatives: Prospect for Gold • What internal partners focus on – “Speeds and feeds” – Proof points – Characteristics – Sales goals • Dig deeper on – Customer needs a product or service supports – What will get customers excited – What gets internal teams excited – How a product helps/inspires/celebrates customers @@nnaattaannyyaapp ##BBrraannddssOOnnllyySSuummmmiitt
  7. 7. Storytelling: Find the Sweet Spot @natanyap #BrandsOnlySummit Source: Augie Ray, experiencetheblog.com, Stop Social Media Marketing, October 7, 2014
  8. 8. Integrate, Integrate, Integrate! Website Mobile Apps Shared customer experience Blog Social Channels Email eCommerce @natanyap #BrandsOnlySummit
  9. 9. Create a Conversation Inherent Invited Incentivized • Comments • Re-posts • Shares • Celebrations • Reviews • Chats • Contests • Ambassadors • Influencers @natanyap #BrandsOnlySummit
  10. 10. Landscape: Think Deep and Wide @natanyap #BrandsOnlySummit
  11. 11. Optimize: Channel Tweaks @natanyap #BrandsOnlySummit
  12. 12. Optimize: Topic Tweaks @natanyap #BrandsOnlySummit
  13. 13. A Virtuous Path Know Your Community Dig Into Business Initiatives Build a Storytelling Plan Survey the Entire Landscape Optimize @natanyap #BrandsOnlySummit
  14. 14. Thank You @natanyap @natanyap #BrandsOnlySummit
  15. 15. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

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