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Earn adoption from the C-suite and the front lines, presented by Carla Meyer

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In her Brands-Only Summit presentation, Garmin International's Carla Meyer teaches a class on how to earn adoption from the C-suite.

She explains how to transition from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.

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Earn adoption from the C-suite and the front lines, presented by Carla Meyer

  1. 1. SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016 Earn adoption from the C-suite and the front lines CARLA MEYER GARMIN INTERNATIONAL
  2. 2. Earn Adoption from the C Suite and the front lines: #Winning
  3. 3. Keys for Success Evaluate Strategy/Plan Execute Build
  4. 4. Evaluate  What is the state of social media in your organization?  Where do you want to take social media for your company?
  5. 5. Strategy & Plan  Develop your social media strategy  Put an action plan together that supports your strategy  This is your business case…now, sell it in! Goals & Objectives Impact to Business Key Milestones
  6. 6. Execute  Think like an agency  Assemble a robust social campaign  Show people what you can do #VIRBadventure
  7. 7. Build  Show data  Creative social campaigns  Look for opportunities  Plans you can scale  Grow your team @garmin Channel’s Followers May 2015 27,000 January 2016 106,000
  8. 8. Repeat  This process is continual – go back and repeat
  9. 9. Thank you! Carla Meyer Global Digital Advertising and Social Media Manager Garmin International @Meyer_Carla
  10. 10. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016