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Canon USA: Real-time photo tips, presented by Betty Giossi

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In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.

She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.

Veröffentlicht in: Soziale Medien
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Canon USA: Real-time photo tips, presented by Betty Giossi

  1. 1. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Canon USA Betty Giossi Real-time photo tips Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016
  2. 2. { Betty A Giossi – Sr. Manager, Digital Marketing Canon USA
  3. 3. Learnings: Strategic influencer selections and strong negotiation skills led to doubling initial benchmarks Allowing influencers to maintain their own tone of voice yields positive sentiment while driving important brand points Influencer can make an additional impact by participating onsite during activations
  4. 4. Learnings: Success of the campaign hinged on the consistent social listening and timely responses to users that post photos with #RealTimeTips Lithium Social Web was used to monitor conversations in real time to make this happen Listening was done throughout the weeklong period of December 13-21st and constant and consistent tracking of posts were done prior to the event and during the prime times of the event
  5. 5. QUESTIONS? Betty A Giossi, Sr. Manager, Social Media/Email/ Personalization Canon USA Twitter: @BGio520 LinkedIn: Betty Ana Giossi
  6. 6. THANK YOU!
  7. 7. APPENDIX
  8. 8. MEM BER MEETIN G 39 SOC IALMEDIA. ORG Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 39 Chicago 5-3-2016 Learn more about past and upcoming Member Meetings socialmedia.org/meetings

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