In her Brands-Only Summit Pre-Conference presentation, Express Scripts' Riddhi Trivedi-St. Clair explains how their corporate communications team drove organizational change by effectively packaging social analytics for senior executives.
She talks about she helped benchmark the company performance, define the parameters of a social CRM program, and secure resources for a dedicated operational team.
Similar to Canary in the corporation: Leveraging social media analytics for a companywide early alert system, presented by Riddhi Trivedi-St. Clair (20)
Canary in the corporation: Leveraging social media analytics for a companywide early alert system, presented by Riddhi Trivedi-St. Clair
1. Canary in the corporation:
Leveraging social media
analytics for a companywide
early alert system
RIDDHI TRIVEDIST. CLAIR
EXPRESS SCRIPTS
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014