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BlogWell Chicago Social Media Case Study: Sonic Drive-In, presented by Christi Woodworth

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SocialMedia.org
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This document summarizes a presentation given by Christi Woodworth at BlogWell in June 2013 about managing social media across multiple agencies. Woodworth discusses how SONIC's social media engagement is led through a collaborative process involving their digital, public relations, creative and media agencies. She outlines their briefing, content creation, and reporting process. The presentation concludes by providing Woodworth's contact information and details about future BlogWell events.

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SocialMedia.org Video Case Studies Christi Woodworth Social Media & Multiple Agencies This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Chicago June 19, 2013 socialmedia.org/blogwell
Social Media & Multiple Agencies BlogWell, June 2013
hello. In other words, why am I here?
Reality or Fantasy?
Which agency leads your social engagement? • • Lead? • Digital? • PR? • Social-specific? They ALL have a point of view on social. And, frequently, they are all right.
SONIC’s setup SONIC Digital AOR Creative Media CRM Field P R
How Does It Work? Briefing & Bonus Regular Content & Award Status Mtgs & Final Execution Results & Reporting
Examples
Thanks. Christi Woodworth Director of Digital Communications & Social Media SONIC, America’s Drive-In cwoodworth@sonicdrivein.com @cwoodworth; linkedin/christiwoodworth
Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Chicago June 19, 2013 socialmedia.org/blogwell

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