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BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate

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In her BlogWell Chicago presentation, American Family Insurance's Social Media Manager, Michele Wingate, shares how they became an early adopter of Pinterest and made it a key part of their social media strategy.

Michele breaks down the steps they took to launching their Pinterest page and gives tips on everything from building to promoting the new platform.

Watch the video of this presentation here: https://vimeo.com/48630138

Veröffentlicht in: Business, Wirtschaft & Finanzen
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BlogWell Chicago Social Media Case Study: American Family Insurance, presented by Michele Wingate

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwellBlogWell Michele Wingate Chicago July 18, 2012 Adding Pinterest to the Social Media socialmedia.org/blogwell Toolbox
  2. 2. Adding Pinterest to the social media toolboxMichele WingateSocial Media manager
  3. 3. Our social media strategyAmerican Family’s social media strategy centers around building andmaintaining long-term relationships with customers and prospectsengaging them with the overarching brand. • We’re a branded house. • Messaging: Celebrating and protecting families. • Lead with owned, grow with paid. • Continue leading the way. 2
  4. 4. How it came together Assess it Build it Promote it Measure it Sustain it 3
  5. 5. Why Pinterest 4
  6. 6. Brand relevance 5
  7. 7. Pulling it together Assess it Build it Promote it Measure it Sustain it 6
  8. 8. Our page 7
  9. 9. Getting it off the ground Assess it Build it Promote it Measure it Sustain it 8
  10. 10. Top Board: Protecting Your Dream Home Assess it Build it Promote it Measure it Sustain it 9
  11. 11. Assessing engagement 10
  12. 12. Most repins: Keeping My Family Safe 11
  13. 13. Top repins 12
  14. 14. Click through 13
  15. 15. What’s next: sustaining and growing 14
  16. 16. What’s next: sustaining and growing 15
  17. 17. Thank you!mwingate@amfam.com @michelewingate 16
  18. 18. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell

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