In her BlogWell Cincinnati case study presentation, "Social Media and the Enterprise: Making Love Out of Nothing at All," AT&T's Director of Emerging Communications, Blair Klein, shares how AT&T is earning internal social media buy-in.
Blair covered how to involve key stakeholders, how to create your policies, and how to focus on the low-hanging fruit.
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org