BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
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In the BlogWell San Francisco case study presentation, "Connecting On and Offline Using Social Media," Manager, Digital and Social Media Josh Karpf describes how PepsiCo has integrated new media including FriendFeed and Twitter into campaigns to connect with consumers in new ways.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell