BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
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In the BlogWell San Francisco case study presentation, "Yoplait Kids Connects with Moms Online," Manager, Brand Public Relations David Witt describes how General Mills combined good food choices for kids with a talkable product and a compelling reason to try it and ended up connecting with influential young moms online.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell