In his BlogWell San Diego case study presentation, "Social Media Integration & Strategy," the Navy's Director of Emerging Media Integration, Scott McIlnay, explained how they're engaging and managing all of their social media stakeholders.
Scott covered how they're helping Navy officials collaborate on social media, how they're fostering conversations among moms of Navy kids, and how they use basic guidelines while building formal policies.
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org