BlogWell San Diego Social Media Case Study: Clorox, presented by Greg Piche
In his BlogWell San Diego case study presentation, "Gaming Mechanics in Social Networks," Clorox's Social Network Architect, Greg Piche, covers how they use gaming mechanics to drive customer engagement. Greg shared how the company created CloroxConnects, a three-sided network to involve experts, consumers, and employees in the exchange of new ideas. He covered how different things motivate different people, how leaderboards work, and how you don't need to rely on monetary rewards. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.org
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BlogWell San Diego Social Media Case Study: Clorox, presented by Greg Piche
- 2. Gaming Mechanics in Social Networks External Ideation Organic Innovation Greg Piche The Clorox Company
- 10. Q/A
Editor's Notes
- Rapidly find external experts: We can post questions and seek responses from a social network of consultants, suppliers, academics, etc. Rapidly ID potential partners: From those identified we can go the traditional route and set up NDAs with potential development partners Organically Innovate: By being able to outsource some expertise for immediate project work we’re able to devote more time to thinking longer term.
- Wanted greater interaction/participation Wanted greater participant “ownership” Wanted richer discussion
- One month’s worth of data – and part of that month was Xmas holiday.
- Leader Boards: Tips: good tip for promoting compeition Trouble: May be discouraging for new users (super users are uncatchable) Potential solution: Reset Leader Boards periodically (weekly?) Anonymity Tip: Don’t allow. Points are all about recognition and anonymity is a step away from recognition Levels: Tip 1: Should be enough levels so that users can attain first one relatively easily. Second level should be further away than the first one. Third should be further from the second, etc.