In his BlogWell Cincinnati case study presentation, "Social Media Engagement for Cause Branding and Community Building," Tyson Foods' Director of Community & Public Relations, Ed Nicholson, shares how they're building community around the issue of hunger.
Ed explains how they're getting employees involved, how they're connecting influencers, and how social media is helping them show the public they're in it for the long haul.
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
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BlogWell is produced by GasPedal and the Social Media Business Council.
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