BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/ In his BlogWell Chicago case study presentation, "Marketing in the Age of Social Media - Examples from Procter & Gamble," Stan Joosten describes how social media is continuing to evolve - 3 out of every 4 US adults online now are using social tools to connect and network. This provides companies great opportunities - and challenges - to find their voice within this medium. Hear how P&G's brands integrate social media into their marketing activities, what lessons they've learned, and how these efforts have made them better able to serve their consumers. Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

1. How Big Companies Use Social Media January 22, 2009 | Chicago Stan Joosten Procter & Gamble Marketing in the Age of Social Media: Examples from Procter & Gamble

3. P&G’s Billion Dollar Brands

5. So what is Social Media, exactly?

8. Social Media Social Media facilitates interaction between people. It describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, ratings, reviews, pictures, videos, etc. (adapted from Brian Solis, PR 2.0 ) A working definition

9. Caring Bridge Connect & Support

10. I knit therefore I blog Sock Knitting 2.0 Social Media Lab

12. Examples

14. Listening Monitoring the Web Social Media Lab

15. Talking Pampers Mommy Blog Event

16. Energizing Ratings & Reviews

17. Supporting Avec Iams Ça Marche!

18. Embracing BeingGirl TryOuts

20. Thank you Stan Joosten [email_address] deborahschultz.com