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In his BlogWell Chicago case study presentation, "Molson and Social Media: Exploring, Innovating, Communicating," Adam Moffat describes how for more than a decade, Molson has innovated with their brands through online marketing, was the first beer brand to partner with Facebook, has a large digital database, and a longstanding "Molson Insider" network. Molson has a 223-year history of brewing as North America’s oldest continuously operating beer brand. Adam details how in the past twelve months, Molson has demonstrated a real passion and active engagement in blogging and participation on Twitter to help build their corporate reputation in the community.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell