BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
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In his BlogWell Chicago case study presentation, "Mayo Clinic’s Natural Progression to Social Media," Lee Aase talks about how Mayo Clinic has the most powerful brand in healthcare, built over more than a century primarily through old-fashioned word of mouth recommendations from satisfied patients, and secondarily through news media stories. Lee describes how Mayo Clinic is using social media tools to cost-effectively catalyze word-of-mouth while also generating mainstream media stories, and how your company can, too.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell