How Big Brands Use Social Media: 8 Case Studies
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The document provides an agenda for a conference on how big brands use social media. It outlines that there will be 8 case studies presented on the best social media programs at large corporations. It also thanks the sponsors and partners who are supporting the event, including Spredfast, a social media management software company, and ICUC, a social media moderation company. The agenda details that there will be 4 case studies presented before a break, followed by an ethics briefing and 4 additional case studies. It concludes by welcoming participants to have fun at the conference.
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How Big Brands Use Social Media: 8 Case Studies
- 2. Presents How Big Brands Use Social Media 8 Great Case Studies on the Best Social Media Programs at Large Corporations February 2, 2011 ∙ Austin Tweet this: #blogwell
- 3. Welcome Blogging and tweeting is encouraged! #blogwell All sessions are being filmed and will be shared on our blog for free
- 6. Thanks to our lead sponsor Spredfast is a software company that helps companies manage their social media initiatives better. We provide a social media management system (SMMS) that companies use to coordinate activity across multiple social channels. For more information, please visit us at www.spredfast.com, follow us on Twitter at @spredfast or come see us at our Austin, Texas office.
- 7. Thanks to our wifi sponsor icucmoderation.com As the global leader in online content and community moderation services, ICUC manages, moderates and monitors millions of social media conversations, comments, photographs and video inside some of the largest online communities in the world. We are your brands' eyes and ears. So sit back, relax and take a load off… We’ve got you covered.
- 8. Join these fantastic SocialMedia.org members!
- 9. The community for social media leaders at the worlds greatest brands Fast Answers and Real-time Collaboration Big Business, Brands-only Community People Just Like You
- 10. Thanks to our speakers
- 11. 4 Case Studies Break Ethics Briefing 4 More Case Studies Logistics:Do the Hustle!
- 12. Why We're Here
- 13. Have fun!
Editor's Notes
- A community for social media leaders at large companiesWe're here to help you become a successful social media leader:Fast Answers and Real-time Collaboration: Exactly what you need to know from experienced peers, in minutes -- without a bill. Big Business, Brands-only Community: Best practices from hundreds of execs who are making social media work at companies like yours.Focus on Your Company, Not Campaigns: How you build a successful, scalable, self-sufficient, social media program inside your company.