BlogWell Atlanta Case Study: The Home Depot, presented by Tia Robinson
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In her BlogWell presentation, The Home Depot's Social Media Community Manager, Tia Robinson, shares how they are bringing their company's culture to life with their "How-To" online community.
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BlogWell Atlanta Case Study: The Home Depot, presented by Tia Robinson
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- 2. Bringing Our Culture to Life in Social Media Tia Robinson @homedepot Social Media Team Community Manager, How-To Community community.homedepot.com
- 3. Product Customer Authority Service Merchandise Community Project Engagement Know-How 3
- 4. 4
- 5. The Need… 5
- 6. How-To Community http://community.homedepot.com 6
- 7. Our Community Associates Coverage Full-time associates work two days a week on our How-To Community and three days in-store Expert associates available seven days a week Boston Roots Grow2girl Cross-country coverage Bostonian Chick ThePaint Avenger Boston Chicago Orange County Atlanta 7
- 8. Featured Content Video is a core tactic used by the Social Media team to connect with our customers 8
- 9. Featured Content How do I build a palanquin/ roman litter? 06-26-2011 12:08 AM I am having a surprise party for my mother's 60th birthday and I would like her to make a grand entrance on a palanquin/roman litter. Can you help please? 9
- 10. Plus! Design advice offered by ChristineClaret “ChrisFixIt asked me to chime in with some decorating ideas for your project…” 10
- 11. Featured Content “How to Build a Lemonade Stand” by AboveAverageJoe 11
- 12. Post is already highly- ranked in Google 12
- 13. 13
- 14. Where We Rank Community Score The Benchmark, provided by Lithium, is a compilation of “like” communities (age, size, big brands, retail, etc…) In nearly every metric, we have consistently scored well above the benchmark for the past year 14
- 15. Best New Community 2011 15
- 16. The Home Depot’s so-called social media store associates are part of a new, hybrid group that spends two days each week managing the retailer’s How-To Community and creating content for use across the company. - Advertising Age 16
- 17. How-To Community Team – Community.homedepot.com 17
- 18. Q&A Thank you! Tia Robinson @homedepot Social Media Team Community Manager, How-To Community community.homedepot.com 18
- 19. 19