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BlogWell Atlanta Case Study: The Home Depot, presented by Tia Robinson

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In her BlogWell presentation, The Home Depot's Social Media Community Manager, Tia Robinson, shares how they are bringing their company's culture to life with their "How-To" online community.

Veröffentlicht in: Business, Technologie
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BlogWell Atlanta Case Study: The Home Depot, presented by Tia Robinson

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  2. 2. Bringing Our Culture to Life in Social Media Tia Robinson @homedepot Social Media Team Community Manager, How-To Community community.homedepot.com
  3. 3. Product Customer Authority Service Merchandise Community Project Engagement Know-How3
  4. 4. 4
  5. 5. The Need…5
  6. 6. How-To Community http://community.homedepot.com6
  7. 7. Our Community Associates Coverage  Full-time associates work two days a week on our How-To Community and three days in-store  Expert associates available seven days a week  Boston Roots Grow2girl Cross-country coverage Bostonian Chick ThePaint Avenger Boston Chicago Orange County Atlanta7
  8. 8. Featured Content Video is a core tactic used by the Social Media team to connect with our customers8
  9. 9. Featured Content How do I build a palanquin/ roman litter? 06-26-2011 12:08 AM I am having a surprise party for my mothers 60th birthday and I would like her to make a grand entrance on a palanquin/roman litter. Can you help please?9
  10. 10. Plus! Design advice offered by ChristineClaret “ChrisFixIt asked me to chime in with some decorating ideas for your project…”10
  11. 11. Featured Content “How to Build a Lemonade Stand” by AboveAverageJoe11
  12. 12. Post is already highly- ranked in Google12
  13. 13. 13
  14. 14. Where We Rank Community Score  The Benchmark, provided by Lithium, is a compilation of “like” communities (age, size, big brands, retail, etc…)  In nearly every metric, we have consistently scored well above the benchmark for the past year14
  15. 15. Best New Community 201115
  16. 16. The Home Depot’s so-called social media store associates are part of a new, hybrid group that spends two days each week managing the retailer’s How-To Community and creating content for use across the company. - Advertising Age16
  17. 17. How-To Community Team – Community.homedepot.com17
  18. 18. Q&A Thank you! Tia Robinson @homedepot Social Media Team Community Manager, How-To Community community.homedepot.com18
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