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BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman

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How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Matt Lehman Progressive “Social Media at Progressive”
How Big Companies Use Social Media Minneapolis at General Mills | August 13, 2009 Matt Lehman Progressive “Social Media at Progressive”
Social Media @ Progressive BlogWell Minneapolis, A Bl W ll Mi li August 2009 t 1
“We sell the most boring b i product i th W ld” d t in the World” - John Swigart Chief Marketing Officer, Esurance1 g 1: Forrester Research: “Crafting an Insurance Social Media Strategy”` 2
So how does Social Media help you change that? 1.Make it relevant 2.Find o r 2 Find your “in” a. Get some early wins 3.Mine your assets a. Have some fun 4.Measure, Measure, 4 Measure Measure Measure 3
How can I make it relevant? Well, Well its likely your prospects and customers are there there… 4
Then, find your “in”… • Twitter as a fantastic one-many, real-time communications i ti mechanism 5
Get some early wins… 6
Mine your assets… • Find content that can be shared or is trending 7
Have some fun… 8
Remember pop-up videos? 9
Measure: Actualize NPS 10
Measure: Early results are encouraging… 11
Questions? Matthew Lehman Web Experience Director, Progressive Insurance mlehman1@progressive.com l h 1@ i Twitter.com/mattcleveland Twitter.com/Progressive Twitter com/Progressive Facebook.com/Progressive Youtube.com/Progressive 12
How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com
How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

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BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman

  • 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Matt Lehman Progressive “Social Media at Progressive”
  • 2. How Big Companies Use Social Media Minneapolis at General Mills | August 13, 2009 Matt Lehman Progressive “Social Media at Progressive”
  • 3. Social Media @ Progressive BlogWell Minneapolis, A Bl W ll Mi li August 2009 t 1
  • 4. “We sell the most boring b i product i th W ld” d t in the World” - John Swigart Chief Marketing Officer, Esurance1 g 1: Forrester Research: “Crafting an Insurance Social Media Strategy”` 2
  • 5. So how does Social Media help you change that? 1.Make it relevant 2.Find o r 2 Find your “in” a. Get some early wins 3.Mine your assets a. Have some fun 4.Measure, Measure, 4 Measure Measure Measure 3
  • 6. How can I make it relevant? Well, Well its likely your prospects and customers are there there… 4
  • 7. Then, find your “in”… • Twitter as a fantastic one-many, real-time communications i ti mechanism 5
  • 8. Get some early wins… 6
  • 9. Mine your assets… • Find content that can be shared or is trending 7
  • 13. Measure: Early results are encouraging… 11
  • 14. Questions? Matthew Lehman Web Experience Director, Progressive Insurance mlehman1@progressive.com l h 1@ i Twitter.com/mattcleveland Twitter.com/Progressive Twitter com/Progressive Facebook.com/Progressive Youtube.com/Progressive 12
  • 15. How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com
  • 16. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com