1. Time Suck or Smart Connections? Social Media Strategy for Non-Profits Denise Scatena & Arika Daniels Founding Partners Scatena Daniels Communications
QUESTION TO GROUP: How else is marketing important?
Message and Value Statement Messages that help convey your sentiment Should be customer or audience focused Demonstrates the “business” case “ Who cares?”
Message and Value Statement Messages that help convey your sentiment Should be customer or audience focused Demonstrates the “business” case “ Who cares?”