2. We are
• A part of a 13-year young communications agency,
• 360O digital solution provider
• Technical experts with a creative outlook

3. Grasshoppers
Integrated Communication Solutions:
Brand Planning
Communication Consultancy
Campaign Planning
Design & Execution
Corporate Identity
Print/Production
Media Releases
Television, Print, Radio, Outdoor, BTL
and other offline mediums
Grownups
The Digital wing of GIPL:
Online Promotional Strategies
Website Design Development
Social Media Campaigns
Online Brand Image
Digital Media Planning
Search Engine Optimization
Analytics and Insights
Greenthumb
The PR wing of GIPL:
Strategic PR Planning
Media Advocacy
Editorial Services
Industry Relations
Digital PR
Event PR
Industry & Competition Mapping
Marketing Communications
We consist of

4. We don’t
…believe in hierarchy.
…have grey hair but grey matter.
…take very long to deliver.
…like complicated processes.
…believe in a free lunch.

5. We believe
On digital media, your ‘brand is not what you say’, it is now ‘what they say’.
Content is the king. Being original is where we come in.
Engagement with audience is the key.

6. We do
{
Website Design and Development
- UI and UX design
- Static & Dynamic CMS based websites
- Micro-site
- Web Application Dev.
- Customized & Open source Dev.
- Responsive & Mobile enabled Websites
{
Search Engine Optimization
- Pre optimization SEO Analysis
- Keyword Research and Analysis
- Competitive Analysis
- On page Optimization
- Off page Optimization{
Search Engine Marketing
- Keyword Research
- Competitive Analysis
- Search Engine Campaign Mgmt
- Search & Display Network Ads
- Web & Mobile Banners: Static, Animated
- PLP/Micro-site Development
- Analytics & Optimization
{
Social Media Marketing
- Managing Business Pages
- Social Media Content Development
- Social Media Fan Engagement
- Social Media Advertisement
- App Creation and Integration
- Insights and Analysis

7. We did
Digital case studies
Unicef (NGO)
Aeolus Tyres (Consumer Goods)
Reboot (IT)
JW Marriott Aerocity, New Delhi (Lifestyle)
Aktivortho (Rehabilitation)
Big Wong (Hospitality)
Action Group of Hospitals (Healthcare)
World Phone (VOIP Services)

8. The Evolution Challenge
Case Study #1 - Unicef

9. The Organization
UNICEF is an International UN organization protecting the rights of children & youngsters and has been
working in India since 1949 to protect children's right to be educated, to be healthy, to a childhood, to be
treated fairly and to be heard.
The Challenge
We were faced with the mammoth task of creating an entirely new, dynamically operative website for
Unicef which could hold their humungous data, stories, case studies, showcase their campaigns, brand
ambassadors, donors and stakeholders.
The second level of our challenge was to migrate the complete old data from the previous website on
Red dot to the new website on Dot Net without losing the website traffic, data and rankings.
Our Approach
To create a unique interface that reflects all the multiple aspects of the organisation upfront and is a
dummy’s guide to uploading content dynamically from the backend.

10. Unicef.in
A programming marvel
While on the front end it holds a neat and
sorted look which is user friendly, at the
backend this website holds an extensive group
of functionalities. From uploading and story
auto-tagging feature to creating campaign
micro-sites and having a mini recruitment
portal in it this website is multi functional.
We created an environment for Unicef on the
online space that gives a holistic picture about
their diverse areas of intervention and serves
as a common platform to bring together all
their online buzz.

11. FB & Twitter ad campaign
Unicef India Social Media Build up
The Task
Unicef India wanted to increase its fan base on FB & Twitter, with a major
focus on engaging the youth, esp. young change makers. To engage
general public, private companies, decision makers, NGOs & other
organizations/ foundations, UN agencies as other key audiences.
The Result
The campaign generated over 80,000 engagements & increased the fan
base by 66,000 on FB only. Twitter received an overwhelming response
with over 28,000 new followers & 15000 plus engagements.
The Gates ReTweet
Bill Gates created ripples for UNICEF India’s Polio campaign by MTing an
infographic designed by Grasshoppers which received over 2700 RTs.

12. Infographics for UNICEF

13. The Brand Launch Challenge
Case Study #2 - Aeolus Tyres

14. The Brand
AEOLUS Tyres is a world-renowned tyre maker with its presence in 140+ countries. The brand entered
India in mid-2015 in the PCR (Passenger Car Radial) segment. With an exclusive online brand launch, it
needed to create a brand presence through advertising and promotions on the digital space.
The Challenge
Tyre industry in India is a cluttered space with major Indian and International brands taking the major pie
of the market share. Our challenge was to launch a new brand in this occupied space, create a unique
brand positioning and offering to induce customers to buy this new brand.
The Strategy
A five step approach was followed to launch the brand.

15. Step 1:
Ecommerce website
development:
To enable online buying of tyres to
maximize the brand reach we developed
an E-commerce website.
From shooting auto-programmed user
alert e-mailers relating to car maintenance
to product shopping cart, the website
served as a holistic information as well as
buying platform.

16. Step 2:
Brand stores on
Marketplaces:
Alongside we even created brand
stores at the popular market
places like Snapdeal, Amazon,
Paytm, Shop clues.

17. Step 3:
Social Media
Engagement:
We promoted the brand on
Social media platforms like FB,
Twitter and Whatsapp. Created
conversations and engagement
around unique brand offerings,
user contest, running exclusive
launch offers, product benefits,
directing them to the website
with CTA buttons like Book Now!
Launched the campaign
#Neverlookback
Prelaunch Teaser Engagement Post
Information OrientedProduct OrientedOffer Oriented
#Neverlookback Campaign Launch

18. Step 4:
Social Media Ad
Campaign:
We even executed FB ads and
boost campaigns to achieve
maximum mileage from the
campaign which led to
excellent reach, impressions
& engagement along with
website visits.

19. Step 5:
Website SEO &
Google Ad-word
campaign and
Youtube
promotions:
To drive the online shoppers
traffic to Aeolus Tyres’
website we ran an extensive
Google ad-word campaign
along with video promotions
on Youtube.

20. Campaign Results:
A whopping response to a successful launch!
After a month-long launch promotions, we were able to increase the fan following across social media
channels. With Facebook Advertising alone, we managed to get more than 6000 website visitors in less than
a month and generated 3L+ sales within the first 20 days of the launch.
FACEBOOK
Page Likes gained within a month: 2,764
Website Clicks: 6,140
Page Engagements: 4,414
Video Views on FB: 14,758
Engaged Users: 195,052
Reach: 7,918,689
Impressions on FB: 9,868,044
People Talking: 125,834
TWITTER
Followers gained: 50+ Organically
Impressions: 4.1k
GOOGLE
Search Campaign
Total Interactions: 211,601
Clicks: 4,415
Display campaign
Interactions: 741,341
Clicks: 2,506
YOUTUBE VIDEO
Impressions: 20,875
Views: 3124
Interaction rate: 14.97%

21. The Startup Challenge
Case Study #3 - Reboot

22. The Brand
Reboot is India’s Fastest Growing Technology Refurbisher.
They specialize in refurbishing used IT-goods to a “just like new” condition. This helps minimize
e-waste significantly, while enabling Reboot to offer IT goods such as desktops, laptops, iPhones,
iPads, Fitness Trackers, Gaming Consoles and the like at highly affordable prices.
The Challenge
1. Till now the company was concentrating in the B2B space. We now had to promote them in B2C.
2. Refurbished is a new category not known and understood by many.
3. Lack of brand-identity in spite of being a national-level technology refurbisher.
The Approach
We had to first redefine the brand as per B2C category. Image makeover on online and offline stores.
Gear up the Social Media handles to bridge the knowledge divide.
Charged up the social media platforms with innovative campaigns, boosting its web and social
presence to a whole new level.

23. A Brand Element Fix
Starting with facelift of online and offline
stores
We first started with doing some corrective
branding by giving a new tagline that better
qualifies the brand. Developed website
banners which had a better consumer
connect and made the brand look vibrant
and have a youth connect.
Website banners

24. The Social Media Fix
Their social media pages had been in
existence since past 2 years but up
until now the social media handles
were loaded with unexciting store
opening pictures, product shots,
random facts and only 400 likes over
2 years.
Our first task was to create a more
easy to comprehend category
oriented posts which related to the
brand well.
We created posts around highlighting
the features and how refurbished
products are ‘as good as new’.
Humanizing the problem
Brand
connect
Feature-
oriented
Posts

25. Next level Insight
Consumers love socially responsible brands.
So, we started an eNabling Campaign.
The Green and Social Quotient
Moving on, we wanted to highlight the
philanthropic side of the brand which works
for the environment by minimizing the
e-waste and helps under-privileged have
access to computers and laptops thereby
bridging the Digital Divide.

26. #BeTheSecretSanta with
Reboot
The Campaign Idea
The #BeTheSecretSanta campaign was designed
to leverage upon the Christmas-hype. The
campaign revolved around the idea of donating
one’s old/used computer through Reboot to
someone needy and deserving. Reboot would
refurbish the old/used computers to a “just like
new” condition and provide it to truly deserving
people who lack the resources to afford it, while
saving the environment as well.
The Execution
The campaign was executed on FB with:
1. Campaign Tab on FB
2. Posts & Video
3. Emailer
4. Ads
Campaign Tab on FB Emailer Posts

27. #RebootTricolorFest
A Republic Day Special
The Engagement Idea
While we were asking people to associate with a good
cause, we also wanted to up the engagement.
So, we came up with some exciting contests and offers
which upped the spirit of Republic Day with Reboot
The Elements
An online carnival of offers:
1. Special offer for Armed forces
2. Tricolor contest
3. A special 26% Republic discount
4. Slogan Selfie contest
Contest and Offer Posts

28. Campaign Results
A stunning response, literally!
The campaign brought in a staggering 1000%+
increase in the page audiences taking the likes from
530 to 5300+ in just two-months. The reach
increased significantly while bringing in more
audience engagement in the form of likes,
comments and shares on every post.
Cumulative engagement received over 5 days:
1500+ Comments
1000+ Shares
2500+ Likes
3000+ PTAT
51.3% Growth within a week

29. The Unique Category Challenge
Case Study #4 - Aktivortho

30. The Brand
AktivOrthoTM is India’s first-of-its-kind rehabilitation and medical therapy provider with high international
standards. The brand offers world-class orthopaedic, neurological and gynaecological rehabilitation,
physical therapy, sports medicine and weight management services to its customers and has its centres at
multiple locations in New Delhi and Gurgaon.
The Challenge
Since the onset, the client made it clear that the brand wasn’t for anyone and everyone on the web and
that their services needed to be advertised only to the right audience. Therefore, Grownups focused on
promoting the brand across social media, while maintaining its niche, international image in the category.
Strategy
Since day one, Grownups focused on promoting the brand’s core services by creating sharable content on
social media channels and increasing the fan base organically. We extensively promoted their events and
special offers in order to increase footfalls in their centres in Delhi and Gurgaon.

31. #1. START AKTIV campaign for kids
Objective
To promote AktivKids Summer Club
as an excellent opportunity for
children to shun their sedentary
lifestyles and get active
Action Plan
We focused on how AktivKids
program addresses various health
issues and helps keep children
healthy and active.
Campaign Results
Increase in likes (organic): 68

32. #2. Father’s Day Campaign TAKE CARE OF PA
An Engagement lead
Gratification Campaign
To promote the client’s Father’s Day
offer on social media asking people to
bring their father to AktivOrthoTM
centres for a free check-up.
Action Plan
We did a week-long campaign prior to
Father’s Day. Asked audience to share
their #PaMoments with us on the page
which was a well received activity.
We even presented them an
opportunity to take out some pain from
their Father’s lives by offering a free
check-up.

33. #3. AktivSports ‘Get Back To Your Sport Sooner’ Campaign
Campaign Thought
To promote the client’s sports
medicine and rehabilitation
services among sportspeople on
social media and asking
sportspeople to meet AktivOrtho
experts on an Open Day at one of
their popular centres.
Campaign Results
Website Clicks 377
Reach 41,219
Total New Likes gained: 941
Percentage increase: 48.01%

34. An ORM & Engagement Story
Case Study #5 – JW Marriott Aerocity

35. The Brand
With 24,000 square feet of flexible event and meeting room space, the hotel is a premier destination here in New Delhi
for corporate conventions, weddings along with business and leisure events.
This hotel offers accessibility without sacrificing style and tender it’s guests with exclusive F&B delights at its signature
restaurants like K3, Akira Back and DBC.
Our Task
To increase the brand presence of the hotel on social networking sites and enhance engagement with the targeted
audience. To achieve the same we created campaigns around various properties of the hotel along with updated feed
from hotel, where-in people can understand the luxurious experience this hotel can facilitate as well as indulge in a
two-way conversation through social media. This is being successfully achieved through live tweeting events, Chef and
food centric promotions to festive campaigns.
The Achievement
Within a span of 8 months we doubled the number of likes and engagement on the Social Media pages of JWM
Aerocity . From 14K the number rose to 27K mostly organically.

36. The Delhi Daredevils @JWM
We organized various campaigns and
contests to promote Delhi Daredevils.
We started a trend of Tweet
commentary wherein we saw
immense participation from the
followers as well.
Interactive posts featuring cricketers,
behind the scenes, picture caption
and other engaging posts were put up
in order to generate user feedback
and excitement.
Picture this - Contest
Match-Day Interactivity Contest Promotion For Signed Jersey

37. Father’s Day Promotion @JWM
We ran a contest to share a picture
with your Dad and your idea of a
perfect date with him, with the
hash-tag: #FathersDayAtK3.
We also asked participants to show
their Check-in on the Father’s Day
with #FathersDayAtK3 at
#JWMarriottNewDelhiAerocity to
get a surprise for their DAD!
Intial Buzz
Checkin contest!
Selfie Contest
Daddy-licious brunch promotion

38. Arif Miyan ki Rasoi
The campaign celebrated Mughlai
Cuisine with Chef Arif Qureshi.
Contest & Engagement
We started with a build up around
trivia on famous Mughlai cuisine.
Ran a quiz series for the audience.
With the use of engaging posts
and videos, we had a very positive
reach and great participation with
the page fans.
Campaign Branding
Quiz Series – Guess the dish
Introduction of Chef Arif
Video Promotion

39. Jacob’s Creek : The Reserve Table with Ben Bryant
The campaign highlighted the
event organized by Jacob’s
Creek Wines.
The event was called ‘The
Reserve Table’ with chief
winemaker Ben Bryant.
The event had wide coverage
on Facebook along with
trending live tweets on Twitter
and Blogger reviews later on.
Post Event Coverage
PreEvent Buzz
Bloggers Thank-you Feature

40. Chef Akira Back’s visit to India
The campaign highlighted the
visit of noted celebrity Chef Akira
Back in his restaurant Akira Back
at JW Marriott.
We ran engaging posts and a
contest to generate maximum
traffic.
Though the campaign began at a
very short notice but we had
positive results.
Reach – 22,866
Likes- 1,251
Post Clicks – 454
Comments - 37
Introduction of Chef Akira Back
Trivia Post + Cuisine feature
Akira Back Restaurant Promotion
Akira Back Contest Promotion

41. A quirky brand DNA story
Case Study #6 – Big Wong

42. The Brand
With a drive to serve oriental cuisine without the drab treatment it gets in the rest of the market, being
quirky was the keyword for this upcoming chain of restaurants. Our task was to take out the formal
aesthetics that follow a decent oriental meal.
Food served with humor
We used social media and offline platforms to give the restaurant a look and feel that resonates with the
name and at the same time go as wild as wild can be.
In a nutshell, we not only had to think outside-the-box but to break the box entirely.
Puns, good music and fresh food served with delight!
For a name like Big Wong, we wanted messaging that is instantly shareable on social media either as a post, a
clicked picture or as a status update.

43. Big Wong
From games, to music to
pop culture & movies each
stone was turned because
the Wong is indeed long.
With our quirky messaging
we were able to tickle the
funny bone and in return,
our creative became so
popular with the audiences
that people used to wait for
the next one.

44. Big Wong
The creative series became such a hit
that on an average we would clock-in
up to 500+ likes per post and definite
shares on all our creative.
So, from being a brand with only 2
outlets in Gurgaon, Big Wong today
has 5 outlets across Delhi NCR with
one central kitchen too.

45. A Holistic Solution
Case Study #7 – Action Group of Hospitals

46. The Brand
Sri Balaji Action Medical Institute started its first hospital in 2004 in Paschim Vihar, New Delhi with a capacity
of 400 beds in its Medical hospital and 100 beds in Cancer Hospital. Sri Balaji Action Medical Institute have
established themselves as one-of-the-best Hospitals in India with a mission to provide world class integrated
healthcare facilities to all sections of society, whilst maintaining high standard of ethical practice and
professional competency.
The Task
When we began working with Action Hospitals in 2009, it lacked proper brand identity, had an over cluttered
website and no social media presence. Though social media at that time was still an upcoming phenomenon
but we gave them an early adopter advantage by bring them on the medium.
Our Bouquet of Services
Action Hospitals has been a brand whom we gave an end-to-end solution not only in terms of Digital but
Advertising and PR as well.
Our Digital Solutions: Website Development | Website Maintenance | SEO | SEM | SMM

47. Sri Balaji Action Medical Institute
Objective
To design an interactive website and
increase the footfall.
Approach
The website was designed from scratch.
the idea was to make an “online hospital”,
therefore cutting the hassle and making
anything and everything available online.
Results
Increase in the website traffic by 200 visits
per month followed by 70-80 appointment
booking through the website itself that
resulted in increased revenue for the
hospital. It also increased in the queries
and positive feedback for the hospital.

48. Action Cancer Hospital
The Idea
This website apart from being a window to the
hospital in terms of having facilities like book
an appointment also served as a knowledge
platform for understanding various types of
cancers and their cures.
Post creation we even took care of website
maintenance and SEO for both their websites.

49. Social Media Campaigns
We provided Action Hospitals
with a Complete Digital
Marketing Solution.
Our strategy was to engage
with the audience. Instead of
making it a one way
communication. We
concentrated on making
engaging campaigns that
would encourage audience
participation and involvement
with the hospital too.

50. A Viral Story
Case Study #8 – World Phone

51. The Brand
World Phone Internet Services Private Limited is one of the most significant players in Internet Solutions
wherein they provide a clear edge in services ranging from Internet Bandwidth, Internet Telephony (VoIP)
and related services for corporate as well as domestic users.
The Task
To promote one of their new offering in terms of a International calling plan and promote it in a way that
the plan is shared by the users with their friends and family.
Our Solution
Since this campaign was done when there was no social media, we devised a series of e-mailers which
would gratify the audience if they shared it and also kept the creative quotient entertaining enough to
make it go viral.

52. Emailer- viral campaign
Objective
To promote “Free ISD calls from World
Phone” plan
Approach
It was a series of 5-6 e-mailers that
were used from introducing the
campaign, to refer a friend,
registration, account activation to
account renewal facilities. Each
carrying the story forward with the
central character.
Result
The campaign generated heavy sales
for the plan and the campaign was well
talked about.

53. Micro-site and Software UI Development
Project
The client was launching a new IP-PBX
solution which could be customized as
per an organization’s requirements.
Task
We were asked to create the User
Interface for the software with the
Brand elements and alongside create a
micro-site.
Creative Thought
For the Micro-site we came up with a
minimalist concept that looked unique
and managed to create a product
distinction for the brand in the market.

54. 45, Ground Floor, Okhla Industrial Estate, Phase-III, New Delhi-20 | Ph: 41720495-7
Email: info@thegrownups.biz | www.thegrownups.biz