1.
Redefining
Reality
Augmented & Virtual Reality for
Social, Agencies & Brands
Dana Xavier Dojnik, Sr Dir of Strategy
Contact:
ddojnik@youareherecorp.com
@danax
@youarehereco
linkedin.com/in/danaxdojnik
Immersive
Experience
Lab

2.
2
Virtual & Augmented Reality
The way we view the world is about to dramatically
change through the use of a graphical layer of
information about what we’re seeing.

3.
3
“Virtual reality will
merge with augmented
reality and become part
of everyday life.”
Mark Zuckerberg
Facebook
“I feel that augmented
reality is perhaps the
ultimate computer.”
Satya Nadella
Microsoft
“I regard Augmented Reality
as a big idea like the
smartphone. It’s for
everyone.
It’s huge.
Tim Cook
Apple
Looking to the
future, the next
big step will be for
the very concept
of the 'device' to
fade away,
Sundar Pichai
Google
The largest
forces in tech
all agree.
Augmented &
Virtual Reality
technology is
the future.
IDC predicts spending
on AR / VR to rise to
221B by 2021.

4.
4
What’s next on our digital journey?
Computing has migrated from a few research facilities into everyone’s pockets
70
years ago
?
30
years ago
10
years ago
5
years ahead

5.
5
Technologies moving us into the future
Objects & machines
communicate with
us and each other
Wireless speeds up
to 100x faster than
today’s 4G LTE
Network computers
record and measure
everything we do
Computers learn,
recommend, and
make decisions
Computers enhance
or even replace our
view of the world

6.
6
Augmented Reality
improves what’s
already “here.”
AR
Virtual Reality
takes us “there” –
someplace
real or imaginary.
Industrial Healthcare Entertainment
Engineering Education Real Estate &
Architecture
VR

7.
7

8.
8
AR/VR Moving from Labs to Living Rooms
After decades in research laboratories, these technologies are moving into
the mainstream with more sophisticated tools and lower costs.
VR
Economy Mobile VR
$0 - $15 + phone
400MM users
Premium Mobile VR
$0 - $50 + phone
5MM users
Gaming Console VR
$400 + console
1MM users
“Room Scale” PC VR
$400 – 700 + PC
750K users
iOS Devices with
Apple AR Kit or
Google AR Core*
$500-1,200
500MM users*
AR
Premium Mixed
Reality Headsets
$1,000 - 5,000
<100,000 users
Industrial AR
headsets
$15,000
<5,000 users*
*Est. Installed base. Google ARCore releases Q4 2017. Apple’s AR Kit compatible with iPhone 6s and above. Daqri (bottom, right) users unreported.

9.
9
“The future is
already here
— it's just not
very evenly
distributed.
William Gibson

10.
10
Considerations for 2018
1. The Move from Physical to Digital
Transforming physical processes to digital creates agility, iteration and innovation
2. Speed to Market
Emotion and design trumps the importance of hard goods manufacturing
3. Agile Competitors
Emergence of swift and nimble competitors who are already creating digitally
4. Social and Mobile Customer Acquisition
Constant visual engagement with dynamic experiences throughout digital channels

11.
11
Social Integration – Are we ready?

12.
12
Adoption
1994 2000 2005 2010…

13.
13
It started with:
1. MS Dos/ Text - main frames
2. GUI Interface - personal/home
3. Touch on Small Devices
4. Hybrid world of Virtual
and Physical
Fourth Transformation…
AR Everyday

14.
14
• B2B – controlled mobile
environments
• Training
• Medical
• Automotive
• Real Estate -
• Education – this area
is going to push us all.
Who is poised for success in the next
Digital Transformation?

15.
15
Are you ready for the next Digital
Transformation?

16.
16
Snapchat Integration

17.
17
Facebook Stories, Spaces & VR
Integration into your feed
AR

18.
18
This just in…#TweetRealityAR

19.
19
Thank You!
Demo Time…

20.
20
Augmented & Virtual Reality + more
Few companies are prepared for this next digital transformation. The
following pages showcase some recent AR, VR, and other immersive
work our group has been experimenting with and collaborating with our
clients to just dip their toe but in reality making strides ahead...
+

21.
21
You Are Here created, designed and
developed the Porsche AR –
Imagine ARKit app with the intent for
dealers to encourage Porsche
enthusiasts to configure their dream
car, view it from all angles in varied
environments (including their
driveway) and even take it for a drive.
• Original HoloLens version offered
multi-user collaboration, voice control
• iOS increased graphical quality and
greatly expanded reach
* Stick around after this workshop to customize
your Porsche and take it for a test drive
Driving Imagination with PorscheAR

22.
22
When Red Bull Racing needed to
tell the story of their IoT
partnership with AT&T, You Are
Here stepped up.
Microsoft HoloLens headsets
gave Mobile World Congress
attendees freedom to explore a
synchronized demo of the
amazing technology behind the
winning Red Bull Formula One
racing team.
The crowd jammed this exhibit,
lining up to take their turn. Our
experiences are often far more
effective than others, and this
time was no different.
Red Bull Takes a Hot Lap with HoloLensAR

23.
23
Executives at the CTIA Super
Mobility Conference were
immersed in a large digital
experience that overcame their
problems with VR.
• Interactive and topically-focused
network experience
• Redefined immersive marketing
• Immersive without long lines or
sweaty headsets
• High throughput, and WOM
• Deep and repeat engagement
• 11 out of 10 on the ‘wow’ factor
Immersion Room for AT&T

24.
24
Through 3D projection mapping and
high luminosity projectors, we
created an interactive creative display
for Hines Commercial Real Estate
who owns 1260+ properties in 201
cities and 21 countries.
The immersive art projected onto the
floor includes API weather
integration, time of day and
seasonality to enhance the overall
experience. The art can also be
customized to welcome current and
potential new tenants through logo
integration and messaging.
Enriching Environments with
Immersive Technology

25.
25
Lexus at the NY Auto Show
VR is most effective when offering rare
experiences. At the NY Auto Show in 2016,
Lexus gave attendees virtual test drives with
famous race car drivers.
Working with Lexus’ agency, You Are Here
created VR mobile apps to deliver these test
drives.
The Lexus VR experience at the 2016 New
York Auto Show was a stand-out success.
Attendees lined up for the chance to take a
virtual test drive, and were able to take the
experience home with them.
VR

26.
26
Virtual Excursions
with Carnival Cruises
After decades in development, VR is finally hitting the
mainstream. When AT&T decided to go wide with VR
at retail, they turned to You Are Here.
Our team designed and built a custom apps for
Samsung GearVR and tablets that enabled retail
shoppers nationwide to virtually cruise with Carnival
Cruise Lines. Partnering with Oculus and AT&T, we
distributed the app to 3,500 corporately owned U.S.
retail stores over 2 days in February 2016.
The activation broke records for engagement and
sweepstakes sign-ups, including tripling in-store sales
for the GearVR.
PRO TM T 0116 5358 E
Explorenewrealities*Will require phone software update. © 2016 Samsung Electronics America, Inc. Samsung, Samsung Galaxy, Samsung Galaxy View, Galaxy S, Galaxy Note, Galaxy S6 active, Galaxy Tab and Gear S are all trademarks of Samsung Electronics Co., Ltd.
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. All other marks are the property of their respective owners.
Allaboardthevesseltovirtualreality.AttachyourphonetotheSamsung
GearTM VRandstartrelaxingonvirtualvacations,exploringnewworlds
andevenwatchingmoviesonatheater-sizedscale.
CompatiblewithSamsungGalaxyS6,GalaxyS6edge,
GalaxyS6edge+* andGalaxyNote5.*
VR

27.
27
About Us
You Are Here stands at the intersection of physical and digital worlds.
From our offices in Atlanta, USA, we help agencies, brands, and companies
redefine realitySM with Augmented and Virtual Reality along with many
other immersive technologies.
By creating experiences that are both meaningful and measurable, we are
committed to improving each moment with technology.

28.
28
Augmented
Reality (AR)
Mixed
Reality (MR)
Extended
Reality (XR)
Virtual
Reality (VR)
Cloud
Computing
Computer
Vision
Machine
Learning
Internet
of Things
Let’s get to
what’s next
We leverage innovative technologies to help
people feel and understand, leading to remarkable
outcomes. Our immersive experiences lab offers:
• Expertise in AR & VR
• Innovative storytelling
• Measurable ROI
Thanks for the opportunity to introduce ourselves!
Dana Xavier Dojnik
Sr. Director, Strategy
ddojnik@youareherecorp.com / 770.598.1287
You Are Here, LLC
150 Interstate North Pkwy
Atlanta, GA 30339
www.youareherecorp.com
@youarehereco
Proud Members of: