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Stop theSocial MediaShiny ObjectSyndromeGary Ware   Michael Brito     Corey Creed    Jason Keathi.d.e.a.    Edelman Digita...
Social Fresh WEST 2012 •   Single track •   30 minute sessions •   No panels, no gambling •   Group learning Save $100 tod...
#freshsos
What is a Shiny Object?1. New2. Fast growing3. Lots of chatter and press4. Early adopters are flocking5. Next big thing6. ...
What is Shiny Object Syndrome?#freshsos
Shiny objectsare distractions that we disguiseas opportunities.#freshsos
Sometimes the shoe just doesn’t fit.#freshsos
How To Avoid Shiny ObjectSyndrome1.   Have Patience: No need to rush in2.   Test Personally3.   Land claim: It’s ok to gra...
Some examples…#freshsos
High Tech Specialized B2B BrandEngage younger demographic, tap into new audiencePlatformsComscore research showed audience...
Fortune 500 CompanyOperationalized The Content Marketing ProcessBrand NarrativeUsed Perculate to help the brand discover c...
Mid-sized B2B CompanyCreated Efficiencies With Content PlanningContent PlanningUsed Divvy HQ to replace Google Docs as the...
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
Social Fresh WEST 2012•   Single track•   30 minute sessions•   No panels, no gambling•   Group learningSave $100 todayPro...
Stop theSocial MediaShiny Object                               Q&ASyndromeGary Ware   Michael Brito     Corey Creed    Jas...
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Stop the social media shiny object syndrome [WEBINAR]

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Stop the social media shiny object syndrome [WEBINAR]

  1. 1. Stop theSocial MediaShiny ObjectSyndromeGary Ware Michael Brito Corey Creed Jason Keathi.d.e.a. Edelman Digital Social Fresh Social Fresh@garyware @britopian @coreycreed @jasonkeath#freshsos
  2. 2. Social Fresh WEST 2012 • Single track • 30 minute sessions • No panels, no gambling • Group learning Save $100 today Promo code AD2100#freshsos
  3. 3. #freshsos
  4. 4. What is a Shiny Object?1. New2. Fast growing3. Lots of chatter and press4. Early adopters are flocking5. Next big thing6. Perceived opportunity#freshsos
  5. 5. What is Shiny Object Syndrome?#freshsos
  6. 6. Shiny objectsare distractions that we disguiseas opportunities.#freshsos
  7. 7. Sometimes the shoe just doesn’t fit.#freshsos
  8. 8. How To Avoid Shiny ObjectSyndrome1. Have Patience: No need to rush in2. Test Personally3. Land claim: It’s ok to grab your brand name4. Research professionally: peers, early adopters, demos, reviews5. Value opportunity compared to current solutions6. Replace or augment?7. Define Investment: dollars and people over time8. Reassess#freshsos
  9. 9. Some examples…#freshsos
  10. 10. High Tech Specialized B2B BrandEngage younger demographic, tap into new audiencePlatformsComscore research showed audience frequents Youtube andindustry forumsExecutionDeveloped an educational/entertaining Youtube series andcreated a series of infographics and seeded them through socialchannels#freshsos
  11. 11. Fortune 500 CompanyOperationalized The Content Marketing ProcessBrand NarrativeUsed Perculate to help the brand discover content that wasrelevant to their audienceContent Process & PublishingUsed Kapost to operationalize content creation, approval anddistribution process#freshsos
  12. 12. Mid-sized B2B CompanyCreated Efficiencies With Content PlanningContent PlanningUsed Divvy HQ to replace Google Docs as the global contentcalendarContent PublishingUsed Vitrue to publish content on Facebook and Twitter#freshsos
  13. 13. #freshsos
  14. 14. #freshsos
  15. 15. #freshsos
  16. 16. #freshsos
  17. 17. #freshsos
  18. 18. #freshsos
  19. 19. #freshsos
  20. 20. #freshsos
  21. 21. #freshsos
  22. 22. Social Fresh WEST 2012• Single track• 30 minute sessions• No panels, no gambling• Group learningSave $100 todayPromo code AD2100#freshsos
  23. 23. Stop theSocial MediaShiny Object Q&ASyndromeGary Ware Michael Brito Corey Creed Jason Keathi.d.e.a. Edelman Digital Social Fresh Social Fresh@garyware @britopian @coreycreed @jasonkeath#freshsos

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