Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com

1. TikTok
If it’s not fun, you’re doing it wrong.

2. Today’s TikTok
What works about this.
What’s already not working.
What to look for over the next 12 hours,
week and month.

3. Getting started
Coming up with an idea.
Where to look for ideas.
How to find ideas or memes on the app.
Other considerations:
• Discover page
• Niche meme
• New effect
• Trending sound
(it started with this)

4. Backward engineering
You have the beginning, middle and end. What
now?
What’s important:
• Timing
• Music
• Meme
• Adding something unique
• Commit!
wondering where she went wrong

5. Shooting the video
Shoot it on an iPhone (or don’t)
Why iPhone or smartphone?
• TikTok’s aesthetic is not polished.
• Light, and easy to shoot vertically.
• It’s a pretty good camera!
• You can shoot in 4K.
Original shot Edited shot

6. Uploading clips
This shouldn’t be hard but it is.

7. EDITING

8. More edit tips
1080 x 1920
Use placeholder text.
Very light color correction.
Pull the audio from another TikTok (very
important!
on TikTok, text is your friend

9. Publishing on TikTok
The text function. Important. Makes videos
better. Extremely difficult to use.
More effects.
Does the caption matter?
it’s not that scary

10. The most important part
Comment, comment and comment.
Comment.
When you’re done commenting …
Comment.
Comment on duets and mentions.
Comment.
Bet you thought that was the last comment.
Comment.
tiktok usernames are the best usernames

11. Profit??
Long-term benefits.
Why did I share so much with you?
Did you have fun making the TikTok?
(if you didn’t, you did it wrong.)
(follow me on Twitter, maybe idk)