Clay Hebert - Marketing Lessons from Kickstarter

•

99 gefällt mir•7,834 views

Social Fresh Conference

Marketing Business

MARKETING  
LESSONS FROM
CROWDFUNDING
!
Clay Hebert
W W W.C R OW D F U N D I N G H AC KS .CO M@ C L AY H E B E R T # S O C I A L F R E S H

“Let us not wait for the
millionaires to give this money.
!
It is NOT a gift from the
millionaires of France to the
millionaires of America, but a
gift of the whole people of France
to the whole people of America.”

“Crowdfunding is the
ultimate mixing board for
smart marketers.”
#socialfresh

“If your product is amazing,
sometimes the best way  
to build a platform…
is to borrow a platform."
#socialfresh

“Landing pages can have high ROI
because they allow you to only pay
the advertising tax once.”
#socialfresh

“You can’t innovate with both
hands clutching a fire
extinguisher.”
#socialfresh

“Crowdfunding is bringing
the cost of failure to zero.”
#socialfresh

Clay Hebert - Marketing Lessons from Kickstarter

Empfohlen

Cause Camp: How to Use Digital Storytelling Strategies for Deeper Donor Engag...Julia Campbell

Cruise Marketing MagicPrice Media Consulting, Inc.

Busting the Myths About Startup Success with BlackLinesaastr

The Power of Story to Connect with and Retain DonorsBlackbaud

Social Media: The Secret Weapon in the Battle to Retain DonorsBlackbaud

Huff, Puff, and WebonomicsLaura S

Webinar with Joseph Jaffe, best-selling author of "Flip the Funnel: How to Us...Influitive

#FlipMyFunnel San Francisco - Flip the Funnel#FlipMyFunnel

Empfohlen

Cause Camp: How to Use Digital Storytelling Strategies for Deeper Donor Engag...Julia Campbell

Cruise Marketing MagicPrice Media Consulting, Inc.

Busting the Myths About Startup Success with BlackLinesaastr

The Power of Story to Connect with and Retain DonorsBlackbaud

Social Media: The Secret Weapon in the Battle to Retain DonorsBlackbaud

Huff, Puff, and WebonomicsLaura S

Webinar with Joseph Jaffe, best-selling author of "Flip the Funnel: How to Us...Influitive

#FlipMyFunnel San Francisco - Flip the Funnel#FlipMyFunnel

How To Master Prospecting & Recruiting SequentiallyDale Calvert

5 Things Startups Get Wrong {A Marketer's Perspective}Saneel Radia

20 Inspirational Customer Experience QuotesNeosperience

Developing Customer-Centric StrategiesPaceCo

Conversion Cheat Sheet - how to improve your website & increase salesSoda studio

Engaging, Entertaining and Retaining Your Travel AudiencePaceCo

Branding Yo Self - Talent Lab YVR 2016Jillian Walker

What if you could say the right things to the right people at the right time?Tron Jordheim - Self Storage Doer

Halloween Tips For eCommerce Success!StoreYa

Accelerating the Emotional ConnectionPaceCo

Creating The Next Transformation in Retail: The HypershowroomTesser

13 No-BS Conversion Quotes from the #CTAConf2015Bec Rabe

WOMinizer - Introduction to Word of Mouth Marketing for Small Business and Pr...Enth Degree Inc.

Gha. 2017 hot tips and tacticsRich Benjamin

Mkt389week9Michael Germano

Copywriting & Conversion: Optimizing the Customer ExperienceSoda studio

Rethinking online checkoutNurun

BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015Runa Magnusdottir

Introduction to Content Marketing workbookTaleist - Copywriting that makes your phone ring

93.02.startup storytellingAmanda Snyder

Rockit Summit, Mike Butcher presentation Rockit Conference

Weitere ähnliche Inhalte

Was ist angesagt?

How To Master Prospecting & Recruiting SequentiallyDale Calvert

5 Things Startups Get Wrong {A Marketer's Perspective}Saneel Radia

20 Inspirational Customer Experience QuotesNeosperience

Developing Customer-Centric StrategiesPaceCo

Conversion Cheat Sheet - how to improve your website & increase salesSoda studio

Engaging, Entertaining and Retaining Your Travel AudiencePaceCo

Branding Yo Self - Talent Lab YVR 2016Jillian Walker

What if you could say the right things to the right people at the right time?Tron Jordheim - Self Storage Doer

Halloween Tips For eCommerce Success!StoreYa

Accelerating the Emotional ConnectionPaceCo

Creating The Next Transformation in Retail: The HypershowroomTesser

13 No-BS Conversion Quotes from the #CTAConf2015Bec Rabe

WOMinizer - Introduction to Word of Mouth Marketing for Small Business and Pr...Enth Degree Inc.

Gha. 2017 hot tips and tacticsRich Benjamin

Mkt389week9Michael Germano

Copywriting & Conversion: Optimizing the Customer ExperienceSoda studio

Rethinking online checkoutNurun

BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015Runa Magnusdottir

Was ist angesagt? (18)

How To Master Prospecting & Recruiting Sequentially

5 Things Startups Get Wrong {A Marketer's Perspective}

20 Inspirational Customer Experience Quotes

Developing Customer-Centric Strategies

Conversion Cheat Sheet - how to improve your website & increase sales

Engaging, Entertaining and Retaining Your Travel Audience

Branding Yo Self - Talent Lab YVR 2016

What if you could say the right things to the right people at the right time?

Halloween Tips For eCommerce Success!

Accelerating the Emotional Connection

Creating The Next Transformation in Retail: The Hypershowroom

13 No-BS Conversion Quotes from the #CTAConf2015

WOMinizer - Introduction to Word of Mouth Marketing for Small Business and Pr...

Gha. 2017 hot tips and tactics

Mkt389week9

Copywriting & Conversion: Optimizing the Customer Experience

Rethinking online checkout

BRANDING YOUR X-FACTOR | NAWBO NYC Chapter 2015

Ähnlich wie Clay Hebert - Marketing Lessons from Kickstarter

Introduction to Content Marketing workbookTaleist - Copywriting that makes your phone ring

93.02.startup storytellingAmanda Snyder

Rockit Summit, Mike Butcher presentation Rockit Conference

Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt

PMF_EIA23 by Giles DCEuropean Innovation Academy

Dave FacebookEric Michalsen

Dave FacebookStraight North

FVCP :: FacebookEric Michalsen

CAR - Mobile Tools and Technology PresentationMark Flavin

EIA2018Portugal - Anand Kulkarni - Product - Market FitEuropean Innovation Academy

Limitations of Social Media - Syntra EditionAdNerds

The Ultimate Social Sales PlaybookSean Burke

Franchising & social mediaenovapr

About Daily Deal BuilderChris Powell

Beyond the Hype - On Branded Content as a Serious Marketing ToolNiels Vrijhoeven

Cannes Lions 2012gabriel_rl

How to Sell Well : The importance of story-telling in your lifeLimitless Creative

HOW TO PITCH AND GET FUNDED Peerasak C.

Social Media: What You Need To Know (for the The 2012 Communication Leadershi...Annie Heckenberger

Ähnlich wie Clay Hebert - Marketing Lessons from Kickstarter (20)

Introduction to Content Marketing workbook

93.02.startup storytelling

Rockit Summit, Mike Butcher presentation

Making a Gabillion Dollars With Community Marketing...or something like that

PMF_EIA23 by Giles DC

Dave Facebook

FVCP :: Facebook

CAR - Mobile Tools and Technology Presentation

EIA2018Portugal - Anand Kulkarni - Product - Market Fit

Limitations of Social Media - Syntra Edition

The Ultimate Social Sales Playbook

Franchising & social media

About Daily Deal Builder

Beyond the Hype - On Branded Content as a Serious Marketing Tool

Cannes Lions 2012

How to Sell Well : The importance of story-telling in your life

HOW TO PITCH AND GET FUNDED

Social Media: What You Need To Know (for the The 2012 Communication Leadershi...

Mehr von Social Fresh Conference

Empathy: The New Marketing During COVID19, Social Fresh X 2020Social Fresh Conference

Jason Keath - A Creative Cheatsheet, Social Fresh 2019Social Fresh Conference

Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019Social Fresh Conference

Kara Cronin - Lead with Your Followers, Social Fresh 2019Social Fresh Conference

Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...Social Fresh Conference

Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019Social Fresh Conference

Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019Social Fresh Conference

Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...Social Fresh Conference

Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...Social Fresh Conference

Josh Karpf - Social Media at Keurig, Social Fresh 2019Social Fresh Conference

Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...Social Fresh Conference

Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...Social Fresh Conference

Brian Fanzo - Digital Empathy, Social Fresh 2019Social Fresh Conference

Brian Fanzo and Jennifer Watson - Social Video WorkshopSocial Fresh Conference

Ryan Cohn - Facebook Ads WorkshopSocial Fresh Conference

Stefanie Cainto - Social Engagement WorkshopSocial Fresh Conference

Madeline Moy - Micro Communities in SocialSocial Fresh Conference

Tina Starkey - Micro Budget Mega ImpactSocial Fresh Conference

Chris Marino - Escape The Sea of SamenessSocial Fresh Conference

Zontee Hou - Bionic ConsumersSocial Fresh Conference

Mehr von Social Fresh Conference (20)

Empathy: The New Marketing During COVID19, Social Fresh X 2020

Jason Keath - A Creative Cheatsheet, Social Fresh 2019

Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019

Kara Cronin - Lead with Your Followers, Social Fresh 2019

Lauren Teague - The Decision Journey: How to Create Intentional Content, Soci...

Tina Starkey - Social Media Lessons from a Nonprofit Pro, Social Fresh 2019

Sarah Evans - The 50 Freshest Social Marketing Tools Today, Social Fresh 2019

Amber Naslund - Top Measurement Mistakes Social Media Marketers Make (and How...

Dave Jorgenson - TikTok: If It's Not Fun, You're Doing It Wrong, Social Fresh...

Josh Karpf - Social Media at Keurig, Social Fresh 2019

Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Soc...

Jim Tobin - How (And Why) To Expect More From Influencer Marketing, Social Fr...

Brian Fanzo - Digital Empathy, Social Fresh 2019

Brian Fanzo and Jennifer Watson - Social Video Workshop

Ryan Cohn - Facebook Ads Workshop

Stefanie Cainto - Social Engagement Workshop

Madeline Moy - Micro Communities in Social

Tina Starkey - Micro Budget Mega Impact

Chris Marino - Escape The Sea of Sameness

Zontee Hou - Bionic Consumers

Kürzlich hochgeladen

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO

The Impact of Digital Technologies bruguardarib

Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari

Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing

Jai Institute for Parenting Program Guidekiva6

The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9

Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World

2024 SEO Trends for Business Success (WSA)Jomer Gregorio

Understanding the Affiliate Marketing Channel; the short guidePartnercademy

Fiverr's Product Marketing Interview AssignmentFarrel Brest

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase

Storyboards for my Final Major Project VideoSineadBidwell

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290

Talent Management for mba 3rd sem usefulAtifaArbar

The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda

2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal

VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha

From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik

Kürzlich hochgeladen (20)

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

The Impact of Digital Technologies

Common Culture: Paul Willis Symbolic Creativity

Master the Art of Digital Recruitment in Asia.pdf

Jai Institute for Parenting Program Guide

The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024

Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR

Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...

2024 SEO Trends for Business Success (WSA)

Understanding the Affiliate Marketing Channel; the short guide

Fiverr's Product Marketing Interview Assignment

Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf

Storyboards for my Final Major Project Video

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside

Talent Management for mba 3rd sem useful

The Pitfalls of Keyword Stuffing in SEO Copywriting

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

VIP Call Girls In Green Park 9654467111 Escorts Service

From Chance to Choice - Tactical Link Building for International SEO

Clay Hebert - Marketing Lessons from Kickstarter

1. MARKETING   LESSONS FROM CROWDFUNDING ! Clay Hebert W W W.C R OW D F U N D I N G H AC KS .CO M@ C L AY H E B E R T # S O C I A L F R E S H

4. PLATFORM

6. STORY

7. “Let us not wait for the millionaires to give this money. ! It is NOT a gift from the millionaires of France to the millionaires of America, but a gift of the whole people of France to the whole people of America.”

8. COMPELLING OFFER

9. STORY PLATFORM COMPELLING OFFER

10.

11.

12. “Crowdfunding is the ultimate mixing board for smart marketers.” #socialfresh

13.

14.

15.

16. Lee had no PLATFORM

17. “If your product is amazing, sometimes the best way   to build a platform… is to borrow a platform." #socialfresh

18.

19. 40%

20.

21.

22. “Landing pages can have high ROI because they allow you to only pay the advertising tax once.” #socialfresh

23. STORY

24.

25. COMPELLING OFFER

26.

27. RESULTS?

28.

29.

30.

31. PLATFORM

32.

33. STORY

34.

35. COMPELLING OFFER

36.

37. RESULTS?

38.

39.

40. STORY

41. OFFER

42. RESULTS?

43.

44. SO WHAT   NOW?

45. 1. RESEARCH

46. 2. EXPERIMENT

47. 3. FAIL

48.

49. “You can’t innovate with both hands clutching a fire extinguisher.” #socialfresh

50. “Crowdfunding is bringing the cost of failure to zero.” #socialfresh