Content Marketing Summit 2013 was a social media event presented by PR Newswire and Business Development Institute. Business and marketing leaders gathered to discuss audience engagement, relevant content, and other big topics in content marketing.
10. Credit: Steffanie Christofore
In a presentation titled How to Personalize Your
Content to Deliver Delight, Steve said that
“Context should be driving all your content.”
16. Credit: Patrick GrubanCredit: VFS Digital Design
“Marketing isn’t rocket
science. It’s about being
true and genuine,” said
Ninan.
17. socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy
Powerful, personalized content
driven by listening and authenticity
is the way to go. Got it. Great!
But how do you
do it?
18. Credit: Patrick Gruban
Scott Linabarger from Cleveland Clinic encouraged brands to
follow their own path when it comes to content marketing.
19. He added that you can post as many times
a day as you want…
20. …so long as your content is relevant.
(This photo? Totally irrelevant.)
21. Eric Webb from McGladrey said that driving
content development to the next level takes
a better production process.
22. And that anyone can produce better content,
no matter the resources.
23. In a final panel discussion, Ninan said that too many
brands get excited to create content, get on the bike,
pedal hard, and stop a couple months later.