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Andreas Weigend,[object Object],@aweigend,[object Object],www.weigend.com,[object Object]
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
Who creates data? ,[object Object],Production: Data is digital air,[object Object],How will this data be shared?,[object Object],Distribution: Everyone is a publisher,[object Object],What will this data be used for? ,[object Object],Consumption: Behavior changes,[object Object]
A Shift in Language,[object Object],Share,[object Object],Distribute,[object Object],Interpret,[object Object],Empower,[object Object],Collect,[object Object],Solicit,[object Object],Mine,[object Object],Segment,[object Object]
Technologies Enabling Innovation,[object Object],1800’s:  Transport energy ,[object Object],Industrial Revolution,[object Object],1900’s:  Transport data ,[object Object],Information Revolution,[object Object],2000’s:  Create data ,[object Object],Social Data Revolution,[object Object]
In the last sixty seconds…,[object Object]
us.hsmglobal.com/contenidos/… bit.ly/WIF2010,[object Object]
Waves of Innovation,[object Object],1990’s:  Search 	 	find,[object Object],2000’s:  Social 		 	share,[object Object],2010’s:  Mobile 	 	create,[object Object], Social Data Revolution,[object Object]
Social Data Revolution,[object Object],How the,[object Object],Changes (Almost) Everything,[object Object]
Agenda,[object Object]
ConnectingComputers,[object Object]
ConnectingPages,[object Object]
ConnectingPeople,[object Object]
Underlying?,[object Object]
Data,[object Object],The amount of data each person creates doubles every 1.5 … 2 years,[object Object],2x,[object Object],time?,[object Object]
Data,[object Object],The amount of data each person creates doubles every 1.5 … 2 years,[object Object],□  after five years  		  x 10,[object Object],□  after ten years  		  x 100,[object Object],□  after twenty years 	  x 10000,[object Object]
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
Since then…,[object Object],+ Computation,[object Object],+ Communication,[object Object],+ Sensing,[object Object]
1 billion connected sensors,[object Object]
40 billion RFID tags,[object Object]
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
Pay-as-you-drive car insurance (GPS),[object Object]
Monitors your excercise and sleep,[object Object]
99% DNAoverlap,[object Object]
Time Scales,[object Object],Data, Technology: ~1year,[object Object],Social Norms: ~10 years,[object Object],Biology: ~100k yrs,[object Object]
Agenda,[object Object]
C2B,[object Object],Part I:,[object Object]
+1 800-4-SCHWAB,[object Object]
Imagine...,[object Object],[object Object]
   You knew all of their friends
   You knew their secret desires... what would you do?,[object Object]
Amazon.com helps people,[object Object],make decisions…,[object Object],…based on reviews,[object Object]
Customers whoboughtthis item alsobought…,[object Object]
Customers whoviewedthis item alsoviewed…,[object Object]
Customers whoviewedthis item ultimately bought…,[object Object]
Social proof:,[object Object],Put your money where your mouth is,[object Object]
How do you know peoples’,[object Object],secret desires?,[object Object],World Innovation Forum,[object Object]
Data Sources,[object Object],[object Object],Clicks, Transactions,[object Object],[object Object],  Search,[object Object],[object Object],Social graph,[object Object],[object Object],Geo-location,[object Object],Device,[object Object]
New phone product: How to market?,[object Object],[object Object],Who called whom?,[object Object],[object Object],Demographics,[object Object],Loyalty,[object Object]
1.35%,[object Object],Adoptionrate,[object Object],4.8x,[object Object],0.28%,[object Object],Connection  data,[object Object],     Traditionalsegmentation,[object Object]
Business,[object Object],Customers,[object Object]
C2C = Customer-to-Customer,[object Object],Customers share with each other,[object Object]
C2C,[object Object],Part II:,[object Object]
Amazon.com  Share the Love,[object Object]
  Result:Amazingconversion rates 				since customer chooses,[object Object],Content (the item),[object Object],	Context (she just bought that item),[object Object],	Connection(she asked Amazon to email her friend),[object Object],	Conversation(information as excuse for communication),[object Object]
Purpose of communication:to transmit information?,[object Object],Or is information justan excuse for communication?,[object Object]
What do my friends think of this product?,[object Object]
Social graph targeting,[object Object],Provide list of prospects,[object Object]
Fraud reduction,[object Object],Provide risk scores,[object Object]
Social network intelligence,[object Object]
C2W,[object Object],Part III:,[object Object]
Amazon.com: Public sharing of interests,[object Object]
Add on-line features to off-line products…,[object Object]
Consumers-  Engage-  Share-  Connect,[object Object],3 times per week,[object Object]
“We are not in the business of keeping the media companies alive.”,[object Object],Trevor EdwardsNike Corporate Vice President forBrand and Category Management,[object Object],“We are in the business of connecting with consumers.”,[object Object],Q: Or rather in the business of facilitating consumers to connect with each other?,[object Object]
[object Object]
  Create tweets
  Follow users,[object Object]
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
Insights,[object Object],Part IV:,[object Object]
Customer,[object Object],Product,[object Object],Brand,[object Object]
From controlled production for the masses… ,[object Object],… to uncontrolled production by the masses,[object Object]
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
Consumers,[object Object],discussing,[object Object],ideas,[object Object]
Consumers helping,[object Object],consumers,[object Object]
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution
Corner / Oversized Rooms:,[object Object],Rooms Ending in:,[object Object],04,[object Object],Oversized, Corner Room, Quiet Room,[object Object],24,[object Object],Oversized, Corner Room with North Times Square Views (Higher Floors are Preferred,[object Object],Rooms to Avoid:,[object Object],Rooms Ending in:,[object Object],01, 21,[object Object],Possible Ice Machine / Elevator Noise,[object Object],08, 17,[object Object],Limited View Rooms,[object Object]
Group buying… “get a better deal”,[object Object]
E  Me  We-business,[object Object], From e-business…  (company focus, Web 1.0),[object Object], …to me-business  	(customer focus , Web 2.0),[object Object], …to we-business 	(community focus , Web 3.0),[object Object]
Innovation,[object Object], Dead data  Live data,[object Object],Collect and analyze  Create, share, experiment,[object Object], Internal  External,[object Object],“Most smart people don’t work here.” Bill Joy,[object Object]
Questions,[object Object],Part V:,[object Object]

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UiPath Studio Web workshop series - Day 4
 

World Innovation Forum 2010 - Andreas Weigend - Social Data Revolution

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