46 online advertising tips for food & nutrition industry to gain customers

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Tip 1: Innovation is key to success.

Tip 2: The biggest tip to give advertisers is to
create unique and attention-grabbing ads.

Tip 3: The way you design, combine words,
colours, images and animation are critical
factors in success of your banner campaign.

Tip 4: When designing your ad it is important
to consider both graphic and text. The
pictures and content need to correlate in
order to keep the attention of potential
clients.

Tip 5: Visit other hosting sites that have
banner ads, see how they have crafted these
ads.

Tip 6: Compare your banner ad to other
banners. Ask yourself if your ad is as
eye-catching as the one you are comparing
yours to.

Tip 7: If you do compare your ad to others, be
sure not to make yours similar. It is a creative
way of advertising, use your imagination and
do not shy away from your creative ideas.

Tip 8: Choose design styles that appeal to
you. You will make a lasting impression on
traffic if you pay careful attention to detail.

Tip 9: Less is always more, do not make your
ad too cluttered or too colourful. Stick to a
certain number of fonts, colours and designs.

Tip 10: Limit your use of fonts as too many
fonts may become distracting.

Tip 11: Put your point across and be clear in
what you are advertising. Keep words simple
and easy to read. Say it in seven words or
less.

Tip 12: You are limited to a small visual
space, using fewer words makes it easier for
you to use larger text that is more eye-
catching for traffic.

Tip 13: Use powerful and creative words.
Before choosing the wording for your ad,
create a list of enticing words, brainstorm
your ideas.

Tip 14: Be clear in your graphics; do not
overlap images or messaging.

Tip 15: Select your images carefully; too few
will lead to an unappealing ad. Look through
stock photography as you can easily obtain
your images and it is inexpensive.

Tip 16: Your main objective is to sell your
product or service, use strong phrases that
capture the interest of potential clients.

Tip 17: Ensure that your primary message is
pungent as it is the strongest visual element
in your ad.

Tip 18: Control the file size of your ad. Your
ad should not be bigger than 468x60 pixels
and 12kb.

Tip 19: The easiest way to maintain this size
of banner is to limit the use of colour and
graphics.

Tip 20: Save your ad as an animated GIF file.

Tip 21: Do not overuse animation in your ad.
Choose animation that is not too fast; ensure
that it flows at a moderate pace.

Tip 22: Set your animation so that they stop
after 3 cycles as constant animation becomes
distracting.

Tip 23: Firstly, show the searchers that your
advertisement is relevant. Google displays
relevant keywords in bold in your advert if
they are present.

Tip 24: Keep your keyword listings to a
minimum. Create a number of ad groups with
short keyword lists rather than a single ad
group with a large list of keywords.

Tip 25: Download AdWords editor, this will
copy and paste ad groups easily.

Tip 26: Create keywords by misspelling them
or making them into one word, this will drive
more traffic to your site at a fraction of the
cost.

Tip 27: Include hyphens instead of commas in
your campaign, as they are less common and
will more than likely grab the attention of
potential traffic to your site.

Tip 28: Choose inexpensive keywords at first,
you do not want to spend unnecessary
money.

Tip 29: Clean up your account regularly;
delete keywords with zero impressions after
two months.

Tip 30: Start your campaign by bidding high.
Your adverts will be seen early in the search
results, thus providing optimum exposure of
your service or product.

Tip 31: Once you have a high CTR (click
through rate) you can lower your bids.

Tip 32: Set a higher budget on a daily basis,
higher than Google recommendations. This
allows your advert to be viewed at any time
rather than displayed intermittently.

Tip 33: Do not involve yourself in bidding
wars, your CPC (cost per click) will reduce
dramatically.

Tip 34: Set higher bids on exact matches, this
controls the positioning of your advert.

Tip 35: Set your ads to display in the location
where you do business thus decreasing your
wastage.

Tip 36: Set a daily budget.

Tip 37: Set your adverts to display during
operating hours so that your daily budget is
better used.

Tip 38: Minimize content adverts by setting a
lower maximum cost per click budget than
search adverts.

Tip 39: Regularly check the content sites that
Google is displaying your adverts on and stop
those that don’t apply to your product or
serve.

Tip 40: Set a maximum cost per click that you
are willing to pay.

Tip 41: Add negative keywords to your
campaign, here you will be saving money and
your ad groups CTR will increase.

Tip 42: Use patent keyword phrases three
times in an advertisement, in the text and
display URL, this will increase your CTR.

Tip 43: Avoid phrases such as: “click here” in
your advertisement.

Tip 44: Include prices in your advertisement,
if your prices are lower than your
competitions and if your competitors do not
include prices.

Tip 45: Include specifics such as percentages,
product or service specifications and relevant
names in your campaign.

Tip 46: Your landing page must be relevant to
your service or your product. The landing
page of your site must reflect the keywords
you have chosen to trigger your
advertisement.

46 online advertising tips for food & nutrition industry to gain customers

46 online advertising tips for food & nutrition industry to gain customers

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