The document provides 24 tips for online advertising including keeping the target customer in mind, using accurate ads, negative keywords, keyword targeting, mobile-preferred ads, conversion tracking, monitoring campaigns, remarketing, including keywords in ads, clear calls-to-action, targeting new devices, using text messages for local ads, various ad formats like text, images and video, using creativity and impressive language to draw attention and curiosity, high quality images and emotional appeal, communicative and thematic ads with credibility, drawing attention of the target market, and using creative style, short headlines, active words, surprise elements, and effective typography.

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Tip 1: Keep your target customer in mind
when writing your ads.

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Tip 2: Your ads need to be entirely accurate
for the landing page advertised.

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Tip 3: Use negative keywords.

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Tip 4: Implement keyword targeting to your
ads.

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Tip 5: Use mobile-preferred ads within your
enhanced campaigns.

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Tip 6: Implement conversion tracking.

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Tip 7: Monitor and tweak your campaigns.

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Tip 8: Use Google's Remarketing Option.

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Tip 9: Always include one of your main
keywords in your ad copy or header.

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Tip 10: Use clear call-to-action words.

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Tip 11: Target new mobile devices.

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Tip 12: Text messages work better for local
advertising.

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Tip 13: Use online advertising, these adverts
can be text adverts, text and image adverts,
image adverts or rich media and video
adverts.

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Tip 14: Use creativity. It is the function of
online advertising.

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Tip 15: Use impressive language and create
curiosity.

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Tip 16: Use high quality images and emotional
appeal.

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Tip 17: Ad must be communicative and
thematically sound.

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Tip 18: It must be interesting and have
credibility.

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Tip 19: Draw the attention of target
marketplace.

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Tip 20: Use creative style, tone, words,
format and color.

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Tip 21: Use short but informative headlines.

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Tip 22: Use active words that brighten your
advertisement.

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Tip 23: Have a surprise element that makes
readers sit up and notice the ad.

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Tip 24: Use effective typography.