SlideShare a Scribd company logo
1 of 10
Common Mistake in Social Media:
Sell Before You Listen
Social Media Education, Training & Support
www.mysocialintelligence.com
The best quality of a great communicator
(and actually a salesperson)
is one that LISTENS – before anything else
Listen before you sell …
@ 2013 Social Intelligence Limited
Its annoying and counter-productive when…
@ 2013 Social Intelligence Limited
Behave online as you would offline
@ 2013 Social Intelligence Limited
Now…if you are quite a ballsy aggressive
salesperson by nature in real life,
then you will have a wake-up call when it comes
to social media.
Subtlety – is the keyword
@ 2013 Social Intelligence Limited
Subtlety is the order of the day on the social
platforms – building trust and impressing your
audience with valuable content should be high
on your to-do list..and “Selling” quite low down
What other people “think” of you
@ 2013 Social Intelligence Limited
On social media – your value is truly measured
by what their opinion is of you; how they
relate that to their circles of influence; and in
how they relate to you through their
engagement/interaction with your content.
Channel Social Media Your Way…..
@ 2013 Social Intelligence Limited
Use the social media channels as a way to
really get to the heart of why your
customers/clients choose you, so you can find
out what you should be offering instead of
offering what will never sell.
Thanks for watching the quick share of this post...
@ 2013 Social Intelligence Limited
Want to read the full blog post with all our guidance?
You can read it here:
The Social Intelligence Blog
Meet the author:
Shelley Röstlund
Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
social.intelligence
mysocial_intel
social-intelligence-limited
socialintel
www.mysocialintelligence.com
Who Are We? Connect with us
@ 2013 Social Intelligence Limited
We are an end-to-end social media agency. We support our clients through practical
business education and training; as well as provide specialist one-to-one consultancy to
craft social media strategies that integrate into existing marketing, communication and
online strategies.
We also efficiently support our clients in a very practical basis in their day-to-day
management of their social media through our array of social media administrative
support services - if you think we can assist you, connect with us!
social.intelligence
mysocial_intel
social-intelligence-limited
socialintel
www.mysocialintelligence.com

More Related Content

Viewers also liked

ENERGIA 3. ZATIA (Nahia, Lide, Eneko eta Kristina)
ENERGIA 3. ZATIA (Nahia, Lide, Eneko eta Kristina)ENERGIA 3. ZATIA (Nahia, Lide, Eneko eta Kristina)
ENERGIA 3. ZATIA (Nahia, Lide, Eneko eta Kristina)
orixe6maila
 
TCIOceania14 Why cluster development?
TCIOceania14 Why cluster development?TCIOceania14 Why cluster development?
TCIOceania14 Why cluster development?
TCI Network
 

Viewers also liked (13)

TCI 2013 Designing a smart specialization strategy in the Region of Southern ...
TCI 2013 Designing a smart specialization strategy in the Region of Southern ...TCI 2013 Designing a smart specialization strategy in the Region of Southern ...
TCI 2013 Designing a smart specialization strategy in the Region of Southern ...
 
TCI2013 Interorganizational network for innovation in biotech clusters
TCI2013 Interorganizational network for innovation in biotech clustersTCI2013 Interorganizational network for innovation in biotech clusters
TCI2013 Interorganizational network for innovation in biotech clusters
 
TCI 2014 Management 3.0 Agile cluster management
TCI 2014 Management 3.0 Agile cluster management  TCI 2014 Management 3.0 Agile cluster management
TCI 2014 Management 3.0 Agile cluster management
 
TCIOceania16 The Defence Teaming Centre’s role in South Australia
TCIOceania16 The Defence Teaming Centre’s role in South AustraliaTCIOceania16 The Defence Teaming Centre’s role in South Australia
TCIOceania16 The Defence Teaming Centre’s role in South Australia
 
TCI 2016 Implementation of Bogota-Region’s RIS3 and Clusters’ Agendas
TCI 2016 Implementation of Bogota-Region’s RIS3 and Clusters’ Agendas TCI 2016 Implementation of Bogota-Region’s RIS3 and Clusters’ Agendas
TCI 2016 Implementation of Bogota-Region’s RIS3 and Clusters’ Agendas
 
TCI 2013 Distributed cities
TCI 2013 Distributed citiesTCI 2013 Distributed cities
TCI 2013 Distributed cities
 
ENERGIA 3. ZATIA (Nahia, Lide, Eneko eta Kristina)
ENERGIA 3. ZATIA (Nahia, Lide, Eneko eta Kristina)ENERGIA 3. ZATIA (Nahia, Lide, Eneko eta Kristina)
ENERGIA 3. ZATIA (Nahia, Lide, Eneko eta Kristina)
 
Diapositibak
DiapositibakDiapositibak
Diapositibak
 
TCI2013 Mapping the competencies of the TCI Network
TCI2013 Mapping the competencies of the TCI NetworkTCI2013 Mapping the competencies of the TCI Network
TCI2013 Mapping the competencies of the TCI Network
 
TCIOceania14 Why cluster development?
TCIOceania14 Why cluster development?TCIOceania14 Why cluster development?
TCIOceania14 Why cluster development?
 
TCI 2015 Daechang Solution Co. Ltd
TCI 2015 Daechang Solution Co. LtdTCI 2015 Daechang Solution Co. Ltd
TCI 2015 Daechang Solution Co. Ltd
 
TCI2013 The Danish Design Cluster
TCI2013 The Danish Design ClusterTCI2013 The Danish Design Cluster
TCI2013 The Danish Design Cluster
 
TCI 2015 Incentives and Support Policies for the Video Game Industry and Clus...
TCI 2015 Incentives and Support Policies for the Video Game Industry and Clus...TCI 2015 Incentives and Support Policies for the Video Game Industry and Clus...
TCI 2015 Incentives and Support Policies for the Video Game Industry and Clus...
 

More from Social Intelligence

My five experience proven suggestions
My five experience proven suggestionsMy five experience proven suggestions
My five experience proven suggestions
Social Intelligence
 
Market your content as you would a product
Market your content as you would a productMarket your content as you would a product
Market your content as you would a product
Social Intelligence
 
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
Social Intelligence
 
Function, tool and facilitator – the dichotomy of social media
Function, tool and facilitator – the dichotomy of social mediaFunction, tool and facilitator – the dichotomy of social media
Function, tool and facilitator – the dichotomy of social media
Social Intelligence
 
How to alienate and reduce your followers
How to alienate and reduce your followersHow to alienate and reduce your followers
How to alienate and reduce your followers
Social Intelligence
 
The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth
The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth
The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth
Social Intelligence
 
My view on facebook as a social media platform
My view on facebook as a social media platformMy view on facebook as a social media platform
My view on facebook as a social media platform
Social Intelligence
 
Become a pinterest wizard and create magic
Become a pinterest wizard and create magicBecome a pinterest wizard and create magic
Become a pinterest wizard and create magic
Social Intelligence
 
Enthusiasm – the heartbeat to social media implementation
Enthusiasm – the heartbeat to social media implementationEnthusiasm – the heartbeat to social media implementation
Enthusiasm – the heartbeat to social media implementation
Social Intelligence
 
A summary of picture photo sharing apps and networks
A summary of picture photo sharing apps and networksA summary of picture photo sharing apps and networks
A summary of picture photo sharing apps and networks
Social Intelligence
 

More from Social Intelligence (20)

What is podcasting?
What is podcasting?What is podcasting?
What is podcasting?
 
Future proofing your business
Future proofing your businessFuture proofing your business
Future proofing your business
 
My five experience proven suggestions
My five experience proven suggestionsMy five experience proven suggestions
My five experience proven suggestions
 
Market your content as you would a product
Market your content as you would a productMarket your content as you would a product
Market your content as you would a product
 
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
The Growth of Visual: Images, Infographics & Videos Are High on Marketers Lists
 
Short social video sharing
Short social video sharingShort social video sharing
Short social video sharing
 
Instagram vs vine
Instagram vs vineInstagram vs vine
Instagram vs vine
 
Function, tool and facilitator – the dichotomy of social media
Function, tool and facilitator – the dichotomy of social mediaFunction, tool and facilitator – the dichotomy of social media
Function, tool and facilitator – the dichotomy of social media
 
Social media 2014 and beyond
Social media 2014 and beyondSocial media 2014 and beyond
Social media 2014 and beyond
 
Five social media essentials
Five social media essentialsFive social media essentials
Five social media essentials
 
How to alienate and reduce your followers
How to alienate and reduce your followersHow to alienate and reduce your followers
How to alienate and reduce your followers
 
The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth
The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth
The Ease of Auto-posting vs Devaluing Your Content: The Efficiency Myth
 
Transparency of communication
Transparency of communicationTransparency of communication
Transparency of communication
 
Profound and Prudent Pinterest
Profound and Prudent PinterestProfound and Prudent Pinterest
Profound and Prudent Pinterest
 
A dangerous misperception
A dangerous misperceptionA dangerous misperception
A dangerous misperception
 
My view on facebook as a social media platform
My view on facebook as a social media platformMy view on facebook as a social media platform
My view on facebook as a social media platform
 
Become a pinterest wizard and create magic
Become a pinterest wizard and create magicBecome a pinterest wizard and create magic
Become a pinterest wizard and create magic
 
Enthusiasm – the heartbeat to social media implementation
Enthusiasm – the heartbeat to social media implementationEnthusiasm – the heartbeat to social media implementation
Enthusiasm – the heartbeat to social media implementation
 
A summary of picture photo sharing apps and networks
A summary of picture photo sharing apps and networksA summary of picture photo sharing apps and networks
A summary of picture photo sharing apps and networks
 
5 steps to the perfect blog post
5 steps to the perfect blog post5 steps to the perfect blog post
5 steps to the perfect blog post
 

Recently uploaded

Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Pusat Herbal Resmi BPOM
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
daisycvs
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
brennadilys816
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
CaitlinCummins3
 

Recently uploaded (20)

Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg PfizerJual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
Jual Obat Aborsi Di Sibolga wa 0851/7541/5434 Cytotec Misoprostol 200mcg Pfizer
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
Navigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA FirmsNavigating Tax Season with Confidence Streamlines CPA Firms
Navigating Tax Season with Confidence Streamlines CPA Firms
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
 
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
ابو ظبي اعلان | - سايتوتك في الامارات حبوب الاجهاض للبيع ف حبوب الإجهاض ... ا...
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
MEANING AND CHARACTERISTICS OF TAXATION.
MEANING AND CHARACTERISTICS OF TAXATION.MEANING AND CHARACTERISTICS OF TAXATION.
MEANING AND CHARACTERISTICS OF TAXATION.
 

Common mistake in social media sell before you listen

  • 1. Common Mistake in Social Media: Sell Before You Listen Social Media Education, Training & Support www.mysocialintelligence.com
  • 2. The best quality of a great communicator (and actually a salesperson) is one that LISTENS – before anything else Listen before you sell … @ 2013 Social Intelligence Limited
  • 3. Its annoying and counter-productive when… @ 2013 Social Intelligence Limited
  • 4. Behave online as you would offline @ 2013 Social Intelligence Limited Now…if you are quite a ballsy aggressive salesperson by nature in real life, then you will have a wake-up call when it comes to social media.
  • 5. Subtlety – is the keyword @ 2013 Social Intelligence Limited Subtlety is the order of the day on the social platforms – building trust and impressing your audience with valuable content should be high on your to-do list..and “Selling” quite low down
  • 6. What other people “think” of you @ 2013 Social Intelligence Limited On social media – your value is truly measured by what their opinion is of you; how they relate that to their circles of influence; and in how they relate to you through their engagement/interaction with your content.
  • 7. Channel Social Media Your Way….. @ 2013 Social Intelligence Limited Use the social media channels as a way to really get to the heart of why your customers/clients choose you, so you can find out what you should be offering instead of offering what will never sell.
  • 8. Thanks for watching the quick share of this post... @ 2013 Social Intelligence Limited Want to read the full blog post with all our guidance? You can read it here: The Social Intelligence Blog Meet the author: Shelley Röstlund
  • 9. Who Are We? Connect with us @ 2013 Social Intelligence Limited We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies. We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us! social.intelligence mysocial_intel social-intelligence-limited socialintel www.mysocialintelligence.com
  • 10. Who Are We? Connect with us @ 2013 Social Intelligence Limited We are an end-to-end social media agency. We support our clients through practical business education and training; as well as provide specialist one-to-one consultancy to craft social media strategies that integrate into existing marketing, communication and online strategies. We also efficiently support our clients in a very practical basis in their day-to-day management of their social media through our array of social media administrative support services - if you think we can assist you, connect with us! social.intelligence mysocial_intel social-intelligence-limited socialintel www.mysocialintelligence.com