Introducing the Analogic framework for business planning applications
Social hub "Dank Mobile Commerce zum Kleinunternehmer"
1. «Dank Mobile Commerce zum
Kleinunternehmer»
Manuel Grenacher, Gründer und CEO von Mila AG
ORGANISATOR: www.bergzucker.com
PARTNER:
2. DER REFERENT
Manuel Grenacher ist Gründer und CEO der Mila AG. Der studierte Diplom Informatik Ingenieur gründete bereits
2006 sein erste Firma, coresystems ag, welche mit weltweit 140 Mitarbeitern, einer jährlichen Umsatzwachstumsrate
von 45 Prozent und internationalen Niederlassungen an den Businessmetropolen New York, Schanghai und
London, mit zu den am schnellsten wachsenden Softwareherstellern zählt.
Seine Visionen und sein bewährter Führungsstil haben Manuel grosses Ansehen eingebracht und er wurde unter
anderem mit Preisen von Gartner, der Deutschen Telekom, dem Schweizer Wirtschaftsforum sowie dem E&Y
Entrepreneur of the Year ausgezeichnet.
ORGANISATOR: www.bergzucker.com
PARTNER:
4. 2
The Problem
• There is never enough
time in the day to get
everything done.
• No easy way exists to find
and book great services
online.
• Trust and price are a major
issues when people buy
services.
I need a
cleaning lady
this Friday
6. 4
What is Mila
A trusted marketplace where
people can book, share and
sell local services.
h'p://youtu.be/JvcF73jljQA
share
sellbook
7. 5
The Mila App
www.mila.com
Web, iOS, Android
www.mila.de, www.mila.ch, www.mila.cn
8. 6
Book Services
• Find and book verified
local services
• Discover unique and
great local services
• Benefit from special
deals and packages
• Explore what your
friends like
• Pay with your
smartphoneBook
Now
9. 7
Share
• Share your tasks to a local
service community
• Outsource your household
errands to enjoy your life
• Discover opportunities to make
money while helping out your
neighbors
• Pay only when the task is done
• Swap tasks or services for free
10. 8
Sell a Service
• Sell your services or your
talent online
• Create great campaigns and
grow your business
• Manage your entire business
on mobile
• Accept mobile payment
(Credit Card, ELV…)
• Connect with your
customers
11. 9
Mila Loyalty Points
• Earn Mila coins (points) on deals and social activities
(invite friends). Mila coins can be spent on future deals.
• Every paid deal on Mila increases the
reputation and trust level.
13. 11
Stories
Mila Stories are great
pages with services and
tips to simplify your life
or to discover services
you want to buy.
• Local beauty trends
• The Big Move
• Work-Life balance
• Everything for a
AirBnB Host
14. 12
Partnership
• Cooperation with online
merchant or provider with
service related products
• Instant help or support through
local, talented and verified
service community
• Work-Life balance offering for
employees
• Project with Swisscom ongoing.
In discussion with Vodafone,
Post, Ikea, Swisslife…
Large Enterprises can use Mila to increase
customer satisfaction (B2B2C)
15. 13
Benefits for consumers
Verified service
providers
Conveniently
complete tasks
Mobile payment
Mila coins/points100%
Free
17. 15
Forecast to 2017
Consuming
services is a part
of everyone’s life.
Million Mila users
in EU and Asia.
We take 8%
commission on
every deal and
premium fee for
B2C
10 $300
Million
Turnover
18. Business model
60%
B2C
20%
B2B2C
20%
community
C2C
Type Everyone Business Large business or
partner (eq Swisscom)
Service offers Help on needs, home
services, creativity,
events, delivery
Sharing Economy
Beauty, home services,
discounted services,
special deals and
packages (voucher)
Customer support and
care, installation and
assembling services
Direct bookings
(voucher)
- X X
Lead match by Mila team - X X
Commission fee 8% 8%-30% Individual
Premium fee - €19 / CHF 25 /month Individual
Revenue forecast 2017
19. 17
Franchise
• Cooperation with local media-
companies for some cities
• Revenue share on transactions
• Cross-Media strategy:
– Advertise great Mila Services
on Newspapers and online
portals
– Use empty “Ad” space to
benefit form transaction
revenue
– Build community
• Media could support local
community, social activities and
sharing economy
Service
buchen
21. 19
The strong and committed team
Mila has a highly dedicated, worldwide team of
35 world class engineers and marketing experts
in Berlin, Zurich, Cluj and Shanghai
23. ÜBER SOCIAL HUB
Der Social Hub ist das monatliche Fachtreffen zum
Thema Social Media und bietet die Möglichkeit, sich
vertieft zu informieren und mit Kollegen
auszutauschen. Die Veranstaltungsreihe findet jeden
ersten Donnerstagmorgen des Monats statt.
Der Networking-Anlass ist kostenlos und wird stets
begleitet von einem spannenden Kurzreferat (ca. 30 bis
45 Minuten) wobei nationale und internationale
Referenten praxisbezogene Case Studies aus dem
Bereich Social Media vorstellen.
http://www.bergzucker.com/category/social-hub/
ÜBER DEN ORGANISATOR
Bergzucker ist Full-Service Agentur für
Kommunikation in Marketing und Vertrieb. Im
Zeitalter sozialer Konversationen ergibt sich eine
Vielzahl zusätzlicher Kontaktpunkte für Marken,
Produkte oder Services. Aufbauend auf „klassischer“
Marketing-Kommunikation bietet Bergzucker aus
einer Hand Beratungs- und Umsetzungs-Kompetenz
in Social Marketing, Search Marketing, Strategie,
Media Planung & Buying, Mobile Marketing,
Customer Insights, Kreation & Technologie und
SeedFluence, das Product Placement 2.0 Programm.
ORGANISATOR: www.bergzucker.com
PARTNER:
