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Berlin, October 16-17 2018
Intelligent Collaboration
driving Digital Transformation
Marta Alvarez de la Campa, Eurapco
@MA_delaCampa

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PLATINUM SPONSORS
GOLD SPONSORS
BRONZE SPONSORS
SILVER SPONSORS
SPEEDSPONSORING BEER SPONSOR

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Social Connections 14 Berlin, October 16-17 2018
Index
1. About Eurapco
2. Our main challenges
3. Feedback from our users
4. Our approach to simplicity (with Customizer)

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Social Connections 14 Berlin, October 16-17 2018
1. About Eurapco

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Social Connections 14 Berlin, October 16-17 2018
2. Our main challenges
• Lack of exclusivity: Ours is only one out of at
least 3 platforms
• Lack of control: only 20 users out of 1.700 are
employed by us
• Dedication and time: Everything users do with
us in on top of their daily jobs and
responsibilities

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Social Connections 14 Berlin, October 16-17 2018
Value = perceived benefits – perceived costs
1 = Perceived benefits
2 = Perceived costs
-1 = Value!
• Not user friendly
• Difficult to use
• Difficulty to find relevant information
• Too many and too complex functionalities
• I don’t see the value
• I don´t have time! Email is easier and quicker!
• Technology problems: browser versions, slow...
• One extra password to remember!
• Too many email notifications – Hate Newsletter!
3. Feedback from our users: Pain points
Myth: The 3-click-rule of web design advice?

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…

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Social Connections 14 Berlin, October 16-17 2018
4. Our approach to simplicity…
Contact details
not available due
to GDPR

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Social Connections 14 Berlin, October 16-17 2018
Simplicity is the ultimate
sophistication
Leonardo da Vinci

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PLATINUM SPONSORS
GOLD SPONSORS
BRONZE SPONSORS
SILVER SPONSORS
SPEEDSPONSORING BEER SPONSOR