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© 2015 SOASTA. All rights reserved. October 14, 2015 1
@gamielg
chief strategy officer
SOASTA
performancebeacon.com
© 2015 SOASTA. All rights reserved. October 14, 2015 3
$680M $45M
@ 1 Second
$244M
Aberdeen, Gartner, Walmart
1 Second del...
3 out of 4 consider mobile
slower than desktop
Source: Akamai
46% will not return
to a site that performs poorly
Source: Akamai
but... mobile users are
more engaged
Source: Akamai
Product searches (weekly)
Just a 1-second delay hurts mobile metrics
 2.4 second is optimal
Source: SOASTA
Source: SOASTA
Just a 1-second delay hurts mobile metrics
10
What was the
peak revenue
minute
today?
How does our
performance compare
with competitors?
What are the most
common and...
11
100 Billion
User experiences
measured
200 Billion
User events processed
on Cyber Monday 2014
8 Trillion
User events pro...
© 2015 SOASTA. All rights reserved.
The leaders in Retail & Ecommerce…
TRUST
Sephora
• Performance Driven Culture
• Mobile the new glass pain
• User IQ
• Continuous IQ
Director
Architecture &
DevOps
What's your CPI ? http://www.soasta.com/cpi/
@gamielg
chief strategy officer
SOASTA
performancebeacon.com
Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 seco...
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Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]

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Mobile Shopping Summit - SOASTA & Sephora (Gamiel Gran & Venkat Gopalan)

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Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]

  1. 1. © 2015 SOASTA. All rights reserved. October 14, 2015 1
  2. 2. @gamielg chief strategy officer SOASTA performancebeacon.com
  3. 3. © 2015 SOASTA. All rights reserved. October 14, 2015 3 $680M $45M @ 1 Second $244M Aberdeen, Gartner, Walmart 1 Second delay in page load equals:  11% fewer pages views  16% decrease in customer satisfaction  7% loss in conversion
  4. 4. 3 out of 4 consider mobile slower than desktop Source: Akamai
  5. 5. 46% will not return to a site that performs poorly Source: Akamai
  6. 6. but... mobile users are more engaged
  7. 7. Source: Akamai Product searches (weekly)
  8. 8. Just a 1-second delay hurts mobile metrics  2.4 second is optimal Source: SOASTA
  9. 9. Source: SOASTA Just a 1-second delay hurts mobile metrics
  10. 10. 10 What was the peak revenue minute today? How does our performance compare with competitors? What are the most common and successful customer paths? How does one second of latency affect revenue? User-driven Performance Analysis SOASTA enables users to answer key business questions that will lead to increased operating efficiency and performance
  11. 11. 11 100 Billion User experiences measured 200 Billion User events processed on Cyber Monday 2014 8 Trillion User events processed in last 2 years CONFIDENTIAL – Not for Distribution Performance Analytics at Scale SOASTA’s technology has been market tested
  12. 12. © 2015 SOASTA. All rights reserved. The leaders in Retail & Ecommerce… TRUST
  13. 13. Sephora • Performance Driven Culture • Mobile the new glass pain • User IQ • Continuous IQ Director Architecture & DevOps
  14. 14. What's your CPI ? http://www.soasta.com/cpi/
  15. 15. @gamielg chief strategy officer SOASTA performancebeacon.com

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