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DPM in Pictures

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How Digital Performance Management helps increase conversion rates, lower bounce rates, manage third party performance and conversion impact, user experience, and overall web performance.

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DPM in Pictures

  1. 1. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Digital Performance Management Platform © 2015 SOASTA. All rights reserved.CONFIDENTIAL – Not for Distribution Top ecommerce & media choose
  2. 2. 58 of the Top 100 Internet Retailers choose SOASTA
  3. 3. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 3 Over $1b in online sales double-digit gains from the Company’s online business “The brands that do not evolve their shopping habits to reach this consumer will basically lose,” No. 80 in the Internet Retailer 2015 Top 500 Guide E-commerce grew nearly 30% year- over-year My Offers initiative – Focus on Omni-channel personalization CEO Steven Temares pegged overall e- commerce and mobile seeing record growth What we know about Bed, Bath & Beyond MAKE SURE TO CUSTOMIZE THIS SLIDE
  4. 4. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 4 Evolve with SOASTA Real Time Campaigns & Predictive Analytics 3rd Party Performance & Conversion Impact Conversion & Bounce Rate Web Performance DP M
  5. 5. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 5 Use cases Promotions. A/B Tests. Inventory. Promotion not performing? …then be pro-active!
  6. 6. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 6 ….cut the price. Send out another e-mail blast.. Use cases
  7. 7. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 7 Get involved in the design. Build alternate scenarios. Use cases
  8. 8. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016© 2014 SOASTA. All rights reserved. 8 Get involved in the design. Build alternate scenarios. Use cases
  9. 9. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 9 DPM Unique Real-Time Campaign Analytics Real-User Performance Data NOT sampling All the data All the time Kept forever Complimentary Technology Real-Time Predictive Analytics Correlate w/ Web Performance
  10. 10. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 10 SOASTA DPM Unique vs. Adobe Analytics, IBM Coremetrics, & Google Analytics: • See real time campaign performance LIVE every single second • Compare current vs. past performance- and alert if out of bounds • Identify specifically if and how web performance is effecting campaign performance- and how to fix it
  11. 11. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 11 SOASTA Real-Time Campaign Analytics Anomaly Detection (Tolerance Bands) All Activity Activity by Campaign Cumulative Revenue All Activity Cumulative Revenue by Campaign Anomaly Detection Revenue spike? Is there a price error? Revenue too low? Check webperf
  12. 12. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 12 SOASTA Real-Time Campaign Analytics A day in the life…
  13. 13. 13 Real-Time Session Path Analysis
  14. 14. 14 How does this help you? Business: I want to make more money IT Ops: What do I improve first?
  15. 15. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 15 Top 3 challenges our customers address with Digital Performance Management • How does web performance impact conversion, revenue and user engagement? • How can we optimize revenue performance from our digital campaigns and promotions? • How to prioritize areas for improvement that have the greatest impact on conversion and revenue?
  16. 16. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Third Party Risk
  17. 17. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 17 DPM is Real Time e-Business View (Digital Operations Center)
  18. 18. Proof of Revenue (PoR)
  19. 19. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 Digital Performance Management Platform © 2015 SOASTA. All rights reserved.CONFIDENTIAL – Not for Distribution Top ecommerce & media choose
  20. 20. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 20 Amazon is eating your lunch, and it’s not even close
  21. 21. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 21 Web Performance
  22. 22. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 22 Web Performance
  23. 23. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 23 Web Performance
  24. 24. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 24 Conversion Impact Score
  25. 25. CONFIDENT IAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 25 3rd Party Performance

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