We live in an interesting era where technology melts with psychology and sociology, inviting these two distant disciplines to cooperate closely. In result new business development and technology is now about Human. If you work in B2C or B2B model, think what can happen if you change it to H2H (Human to Human). This means focusing on a person, no matter what is the context of contact. It means being able to speak not only to minds, but also to hearts of people. It also means creating solutions that REALLY deliver value. It means constant innovation and search for feedback. It also means that you have a chance to contribute in a unique way to others, because you and your uniqueness are now very important. If you wonder: how to create yourself a place in fast changing reality, the solution can be: innovate – there is a place for us all. Thanks to innovation we can create value for our environment – that is clients, employees or employers – and grow. Sounds simple? But how to create an innovation that delivers value? The answer is: thanks to deep understanding of peoples needs, emotions, habits, flaws and dreams. Learn how to be good companion, friend and partner to others. Be yourself, acknowledge what unique value you can deliver to your environment and make space for uniqueness of others – just try that and you’ll love it!